AJEAST Nigeria Limited, the Nigerian unit of AJE Group, a multinational beverage company has just entered the Nigerian market with launch of Big Cola, Big Orange and Big Lemon.
BIG, a flagship of the AJEAST brand has no caffeine and the company’s motto is giving more for less.
AJE has a global footprint in over 20 countries (Latin America, Asia and Africa) and is an official England promotional partner, including the FA Cup and Barcelona.
Speaking at the launch at Agbara Industrial Estate, Ogun State, Mr. Theo Williams, Country Manager, AJEAST Nigeria said, “The focus is about consumers, AJE in Nigeria is to offer BIG for everybody, we are giving more for less. We want to ensure that consumers get something affordable that they can share with families and friends.
We are on a line, where we produce the bottles; we do the wrapping and packaging. Our aim is to offer more for less, while other soft drinks of 50cl are being sold for N100, we say no, giving 15cl so that consumers can see the benefit. We will introduce new brand every three months.”
Mr. Williams added that the unique selling model we have adopted with regards to pricing in Nigeria is to ensure that we have the ability to monitor the consumer price and we have a contract with each of our wholesalers and distributors. We have the capacity to satisfy in our next six months our budgeted consumer.”
L-R: Mr. Akeem Abdul, National Sales Manager, Ajeast Nigeria; Mr. Theo Williams, Country Manager Ajeast Nigeria and Mr. Michael Daniel, Head Marketing Ajeast Nigeria Ltd, at the brand launch of BIG Cola, BIG Orange and BIG Lemon beverage drink at Agbara Industrial Estate, Ogun State on Saturday
L-R: Roberto Inga, Production Manager; Theo Williams, Country Manager; Noel Relojo, Head, Finance & Administration; and Michael Daniels, Marketing Manager; all of AJEAST, Nigeria at the official Trade Launch of the BIG Cola, BIG Orange and BIG Lemon brand of non-alcoholic brand of beverage drinks at the company’s factory in Agbara Industrial Estate, Ogun State on Saturday
He put AJE investment at N5bn, saying BIG is expected to be in operation in Cameroon in July 2016, while negotiations are still ongoing in other African countries.
Mr. Akeem Abdul, who is the National Sales Manager, AJEAST Nigeria Ltd, said “We want to open the tap for success in Nigeria business, to open all the locks and perception of consumers that there is a drink always available anytime and at any location.
“This brand is associated with You think Big, You drink Big. We are offering more for less; a bottle can be shared to friends and families. From the time this brand was launched, it has excited consumer’s trade members. The brand has gone viral on the internet.”