Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Interviews

Suntory Nigeria seeks to boost sales with new product launches, expanding distribution

Suntory Beverage & Food Nigeria Limited, said it is seeking to double its revenue over the next five years by introducing new products and expanding its distribution network.

The Nigerian unit of Japanese food and beverage company, Suntory Beverage & Food Ltd, said it planned to increase sales to ₦40bn ($111 million) from about ₦20bn, the company’s Managing Director, Chinedum Okereke said on a Monday interview with Bloomberg in Lagos. The boost in sales will increase the local unit’s contribution to its parent company’s sales in Africa, Middle East and the Caribbean by as much as 65%, he said.

‘You give her gonorrhea and you get HIV back’

Festus Odimegwu The former CEO of Heineken in Nigeria engaged sex workers to promote beer. The company benefited from its close relationship with the president. Excerpts from “Heineken in Africa”, a yet to be released book by Olivier van Beemen, a Dutch citizen, who takes a critical look on the business practices of the Dutch brewer in Africa, Odimegwu talks about his days and exploits at the helm of Nigerian Breweries Plc. The text was translated from Dutch to English using google traslate. Please pardon us for any lost translation.

The New La Casera Apple Drink reigns supreme in the Apple CSD Market, says Roland Ebelt, MD, The La Casera Company

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.

Why Nigerians Consume bitters?

In recent times, the Nigerian market has been flooded by all kinds of bitters and they enjoy high patronage among consumers. However, so much is not known about the origins and effects of these bitters on the body. The News Agency of Nigeria (NAN) conducted a qualitative survey of consumers all across Nigeria recently to get their take on why they consume bitters.

Some of these bitters have names like Yoyo, Alomo, Orijin, Agbo, Action, Washing and Setting, Baby-Oku, Skelewu, Man-Power, Swedish, Goko Cleanser, Ruzu, Kola nuts, Bitter kolas as well as Chinese and India bitters, among others.

You will find them being sold in all manner of places such as markets, stores/department stores, supermarkets, highways, roadsides, buses/vehicles and more.

MD of drinks.ng, Lanre Akinlagun talks about the state of the alcoholic beverage industry in Nigeria

In the dynamic alcoholic beverage industry, one man is trying to redefine how business is done. The Managing Director of drinks.ng, Lanre Akinlagun, talked to Beverage Industry News (NG) recently on the state of the alcoholic beverage industry in Nigeria

Let us start by you giving us a brief background about yourself, where you started, where you went to school and how you got into this business?