As part of its effort to create a positive role for alcohol in the society through partnerships and programmes, Diageo Plc, a global leader in beverage alcohol, has joined International Alliance for Responsible Drinking (IARD) to commemorate the second year of the Beer, Wine and Spirits Producers’ Commitments to reduce harmful drinking.
The Beer, Wine and Spirits Producers’ Commitments to reduce harmful drinking is an ambitious programme of actions aimed at reducing harmful drinking over a five-year period which started in 2013 and will end in 2017. The IARD is a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking and to promoting responsible drinking.