Tag Archives: International Breweries Plc

International Breweries seeks Rights Issue to pare down mountain debt

Budweiser beer

International Breweries Plc (IB PLC) has notified the Nigerian Stock Exchange (NSE) of its intention to seek a “Rights Issue” following a meeting of the company’s Board of Directors on 18th September 2019.

In a statement sent to the NSE on Wednesday, the company said that the “Board of Directors of International Breweries Plc at its Board meeting held on 18 September, 2019 considered and approved a proposal for a Rights Issue as a form of Capital Raising for the Company.”

A rights issue is an issue of shares offered at a special discounted price by a company to its existing shareholders in proportion to their holding of old shares.

Tolulope Adedeji appointed to International Breweries Board of Directors

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The Board of Directors of International Breweries Plc has appointed Tolulope Adedeji to its Board effective 18 September 2019.

In a statement released by the brewing company, it said that Ms Adedeji has extensive experience in building brands and businesses from scratch to market leadership.

She is currently the Marketing Director of International Breweries Plc where she leads the marketing teams in Nigeria and AB Inbev brands in Ghana. Some of the iconic brands under her leadership include Budweiser, Trophy, Hero, Club beer and Beta Malt.

Int’l Breweries’ Trophy, Hero Lager receive Gold Quality Awards at 2019 Monde Selection

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Trophy Lager and Hero Lager, two of International Breweries Plc’s leading brands have both received Gold Quality Awards in the Beers, Waters and Soft Drinks category by the Monde Selection, 2019 edition.

The Monde Selection is an international body that evaluates, tests and awards a large number of consumer products with its unique quality label. It is one of the oldest quality institutes in the world and aims to deliver the most impartial and independent evaluation.

Hero Lager launches Echefula – “never forget your identity” campaign

Hero Lager, from the stable of International Breweries Plc, has launched a unique campaign called Echefula-“Never Forget Your Identity”.

The awareness seeks to connect the brand at a deeper level with the people that have welcomed and accepted it as part of their culture while also reminding consumers to be proud of their heritage, identity, and to celebrate their culture and embrace their traditions.

Int’l Breweries set to launch new reality TV show, “The People’s Hero”

International Breweries Plc (“IB Plc”), the Nigerian unit of global brewer Anheuser-Busch InBev (AB InBev) is set to unveil a new reality TV show in the South East called “The People’s Hero”. The show is part of the company’s effort to celebrate the rich cultural heritage of the people of southeastern Nigeria.

Int’l Breweries losses continue to mount despite sales growth

International Breweries Plc on Wednesday reported a net loss of N6.8bn for the first half of the year ending on 30th June 2019, further widening its losses by 141%. In the same period in 2018, the company incurred a net loss of N2.8bn.

The loss came despite a 29% increase in sales to N69bn. The company attributed the loss to higher cost of sales by 41% to N45.4bn, a net impairment charge of 179% and a surge in administrative expenses by 66.54% to N13bn.

Budweiser to launch global campaign as it partners Premier League, LaLiga

Budweiser beer

Budweiser, the premium beer brand from Anheuser-Busch InBev (AB InBev) has announced it will be launching a global campaign as it enters into a multi-year partnership with two of the world’s biggest soccer leagues, Premier League and LaLiga.

According to Chief Marketing Officer of AB InBev, Pedro Earp, “As the world’s most valuable beer brand, we will launch a global ‘Be a King’campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game.

Int’l Breweries’ losses widen in Qtr1 amid capacity expansion

International Breweries Plc, on Wednesday, reported a net loss of N3.98bn for the first quarter of 2019, further widening its losses from the previous year. The brewer posted a net loss of N3.8bn in full-year 2018.

The loss came despite strong sales growth of 35.1% in the quarter to N35bn. The firm attributed the loss to a 43% increase in cost of sales to N22.6bn, marketing and promotional expenses which surged 64% to N7.7bn, and net finance cost which jumped 41.1% to N5bn from N3.6bn.

International Breweries records full Year loss of N3.8bn in 2018

International Breweries Plc, the Nigerian unit of Belgian brewer Anheuser-Busch InBev on Monday announced a loss of N3.8bn for the 12 months through December 2018. This is despite recording strong revenue growth of 230% to N120.6bn. The growth was fueled by the launch of its new brewery in Sagamu, Ogun State as well as a strong marketing push by the company.

The company said that higher cost of sales, a rise in finance cost, in addition to foreign exchange loss were partly to blame for the full year loss. Cost of sales grew by 221% N73.2bn, while Interest expense on borrowings rose by 303% to N15.9bn, from N3.9bn in the previous year, and foreign exchange loss climbed by 29% to N3.1bn.

International Breweries flags-off 2019 Kickstart Programme

International Breweries Plc., a member of ABInBev brewer, has flagged off the 2019 edition of Kickstart, an innovative youth entrepreneurship programme that empowers young people with the financial muscle and training to implement different entrepreneurial ventures.

The company also unveiled its new foundation, International Breweries Foundation.