Tag Archives: International Breweries Plc

Trophy Lager raises a glass for the Super Eagles in new ‘RaiseATrophy’ campaign

Trophy Lager beer, a brand of International Breweries Plc, the Nigerian unit of AB InBev, has unveiled a new campaign, #RaiseATrophy, aimed at supporting the Super Eagles at the ongoing 2018 World Cup in Russia.

As part of the campaign, the beer brand unveiled the biggest World Cup trophy monument built with Trophy cans at the National Stadium in Lagos on 14th June.

Int’l Breweries restructures its board; appoints new Chairman, Managing Director, others

International Breweries Plc (“IB Plc”), the Nigerian unit of Belgian brewer AB InBev announced on Tuesday the restructuring of its Board of Directors to reflect the merged entity of Intafact Beverages Limited, Pabod Breweries Limited and IB Plc.

The Board at its meeting of 11 June, 2018 appointed his Royal Majesty, Igwe Nnaemeka Alfred Achebe CFR, MNI as its new Chairman, replacing Mr. Sunday Omole who recently stepped down as chairman of the Board following the merger of the three companies.

Budweiser Nigeria makes audacious offer; free beer if Eagles make Quarter Finals

Budweiser Nigeria, a brand of International Breweries plc will be celebrating Nigeria’s Russia 2018 World Cup outing with the most daring offer. As part of its global campaign “Light Up the FIFA World Cup,” the brand is challenging the national team to make it to the world-cup quarter finals and the drinks would be on the house. Every Nigerian gets a free beer.

To be a part of this excitement, fans are asked to go to Budweiser Nigeria’s Twitter page @BudweiserNG and visit www.freebudforeverynigerian.com. Once on the site, you can register to get your unique QR code for redeeming your free beer at any Spar outlet nationwide.

Manufacturers Association unveils new responsible drinking campaign

beer

The Manufacturers Association of Nigeria (MAN) has increased its responsible alcohol drinking campaign with the launch of the third phase of the crusade by its Beer Sectoral Group (BSG), which is made up of leading brewing companies in Nigeria such as Nigerian Breweries Plc, Guinness Nigeria Plc and International Breweries Plc operating in 17 locations in various parts of the country.

Int’l Breweries’ Hero Lager gets conferred with ‘red cap’ crown cork title

Hero, a premium lager beer from the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev), has been knighted with a new crown cork.

The company said on Sunday that the beer, now has a Red Cork and the title of “Mmanya ejiri mara Igbo’’ (The lager with which Igbos are known).

Budweiser unveils ‘Light Up the FIFA World Cup’ campaign

Budweiser, a brand from the stables of International Breweries Plc, a subsidiary of Anheuser-Busch InBev, the Official Beer of the 2018 FIFA World Cup, on Tuesday launched its new global campaign “Light Up the FIFA World Cup.”

The major highlights of the campaign feature drones delivering bottles of cold Budweiser to fans across the world in what the company refers to as “the largest beer delivery to date”.

International Breweries reports first quarter loss despite strong revenue growth

International Breweries Plc, the Nigerian unit of Belgian brewer Anheuser-Busch InBev (AB InBev) reported ₦2.2bn in net loss for the first quarter of 2018 ending in March.

The brewer blamed the loss on rising costs including skyrocketing foreign exchange loss which grew by 310% to ₦158 million. Administrative expenses and net finance cost rose by 300% and 367% respectively to ₦6.3bn and ₦3.6bn. Cost of sales also grew 227% to ₦16.8bn, in part driven by FX and the FX impact on financing cost which led to the record ₦2.2bn loss.

Budweiser debuts in Nigeria amid splendour

Budweiser, a beer brand from the stables of International Breweries Plc, the local unit of Belgian brewer, AB InBev finally made its entry into the Nigerian market amid splendour and pomp.

The ceremony which took place at the famous Landmark Towers in Victoria Island, Lagos on Saturday, 14th April 2018 was well attended by personalities from the entertainment industry and guests.

International Breweries sees higher revenue and earnings growth at year end

International Breweries Plc (IBPlc) reported a 12% growth in revenue for the nine months to the end of December 2017. Sales grew to ₦36.5bn from ₦32.7bn in the previous year.

Cost of sales rose 30% in the period to ₦22.86bn from ₦17.5bn, impacted by a 33% increase in net finance cost to ₦6.9bn. Administrative costs also weighed on the firm’s earnings, rising 117% to ₦4.5bn from ₦2bn in the preceding year.

AB InBev commits to affordable beer brands for Nigerian consumers

Beer giant AB InBev has said it will serve Nigerians with various beer brands at affordable prices.

The Marketing Manager of AB InBev, Mr. Arne Bruse disclosed this at a conference held at the Radisson Blu Hotel in Lagos. He said that consumers of beer will be able to buy some of the company’s beer brands at about ₦100 to ₦150.