Daily Archives: October 22, 2015

Diageo sells wine stake to focus on spirits and beer

Diageo, the world’s largest distiller and parent company of Guinness Nigeria Plc has sold off most of its wine businesses in the United States and UK to Treasury Wine Estates, an Australian company, in a deal worth US$552 million.

The transaction involves sale of Sterling Vineyards, Beaulieu and Acadia in the US and Blossom Hill, the second-biggest selling wine by value and volume in the UK.

What makes a consumer prefer one beer brand over another? It’s all emotional, says new study

What influences a consumers’ preference for one beer brand over another? Sensory properties such as (flavour, aroma, and mouthfeel), packaging and advertising material and context (such as where the beer is drank, like at a party, bar, home, outdoors), according to a new study published in the Journal of the American Society of Brewing Chemists.