Cream Liqueur sees growth with new players, more flavours

Cream liqueur is experiencing renewed growth in Nigeria, spurred by increased interest by consumers, particularly women. It is a favourite of women because it is a type of alcoholic spirits for people More »

Modular building technology firm sees growth opportunities in various sectors as economy recovers

Lange & Grant, an integrated projects development company with a complete in-house assembly line facility to produce large scale insulated sandwich panels, made with polyurethane foam for commercial projects said that the More »

Category Archives: New Products

Cream Liqueur sees growth with new players, more flavours

Cream liqueur is experiencing renewed growth in Nigeria, spurred by increased interest by consumers, particularly women. It is a favourite of women because it is a type of alcoholic spirits for people who do not like alcohol. The flavour variants and cream masks the taste of whisky or other distilled spirits, and compared to other spirits categories, the alcohol base volume (ABV) is usually tame, between 13% – 17%, which is more tolerable for the target market. Also, the drink does not require a mixer to consume. It can be consumed straight out of the bottle either chilled or with ice.

Tolaram Group enters the fruit juice market with the launch of ‘GoodLife Magik’ fruit drink

Tolaram Group, a conglomerate with a wide range of consumer goods in its portfolio and best known for its Indomie noodles has entered the Nigerian fruit juice market with the launch of Goodlife Magik fruit drink.

The product was unveiled on Monday in the presence of dignitaries and stakeholders at the Federal Palace Hotel, Victoria Island, Lagos.

Best Global Brands launches new cream liqueur

Nigerbev Limited, makers of Best spirits brands in Nigeria have introduced a new premium cream liqueur in the market – Best Honey Cream Liqueur.

According to the company, “Best alcohol premium beverage aims to satisfy the taste buds of our esteemed customers and consistent with our pledge to provide Best products and exciting choices at all times, we have recently introduced a new variant called Best Honey Cream Liqueur made from soothing and comforting honey flavor which can be served chilled or with ice,” a statement from the company read.

Nestlé Opens Research & Development Innovation Challenge in Nigeria

Nestlé’s has announced the launch of a Research and Development (R&D) Innovation Challenge in Lagos after it kicked off earlier in the week in Ghana.

The company said the launch was part of the company’s efforts to contribute to the local innovation ecosystem.

“It is expected that the challenge will help to boost local entrepreneurship, as well as provide a platform for start-ups, researchers and developers to contribute to local sustainable growth by bringing breakthrough ideas to the market.

New fruit juice “Frudi” from GX Foods unveiled

GX Foods, a leading beverage manufacturing company in Nigeria has introduced Frudi Fruit juice into the market.

At the launch of the new brand in Lagos recently, GX Foods Head of Sales and Marketing, Theresa Arome- Sule, said that the product is here to satisfy the yearnings of young adults who desire beyond ordinary refreshments in fruit juice and mothers who decide the best for the family.

Coca-Cola Nigeria unveils Limca Cola

Coca-Cola Nigeria Limited has announced the introduction of Limca Cola, a new variant launched to expand the foot print of the Limca brand.

According to a statement issued by the company, Limca Cola is a good quality sparkling soft drink with a unique cola taste to deliver refreshment to consumers on-the-go.

Speaking on the new product, Franchise Marketing Manager, Coca-Cola Nigeria, Gbolahan Sanni, said: “We are excited about the introduction of Limca Cola to the Nigerian market. Limca Cola is a reaffirmation of our commitment to innovatively refreshing our consumers on-the-go with a good quality product, unique cola taste at an affordable price.”

CWAY enters the energy drinks market with launch of MACA Energy drink

CWAY Foods and Beverages Nigeria Limited, the company best known for its fruit-based milk drinks said it has entered the energy drinks market with the launch of MACA energy drink.

According to the company, MACA energy drink is caffeine-free with, MACA extracts.

The company added that its primary target market are busy professionals, athletes, students of higher institutions, travelers, fun lovers, and more, as it helps to boost physical and mental activities.

CWAY branches out into alcoholic beverage line with Cheers Cocktail

CWAY Foods and Beverages Nigeria Limited, a company best known for its wide array of fruit-flavoured milk drinks such as Nutri-Milk and the recently launched Nutri-Yo, a drinking yoghurt, as well as drinking water and dispensers has recently branched out into the alcoholic Ready-to-drink (RTDs) or mixed spirit drinks segment with the launch of “Cheers Cocktail.”

The company said their target markets are adults as they wind down after work or on a night out with friends in party and events.

Guinness Nigeria pays courtesy visit to Edo State Governor, traditional fathers as it rolls out Royal Kingdom Lager

Guinness Nigeria Plc on Wednesday announced the launch of Royal Kingdom Lager beer; a truly local beer finely brewed to international quality.

According to the company, Royal Kingdom is a first of its kind; redefining quality, heritage, culture and royalty for the proud people of Edo and Delta States. It has a refined, crisp and refreshing taste made with pure ingredients for a rich and rewarding experience.

Sweet Nutrition introduces ‘Choco Love’ into the Chocolate drinks market

Sweet Nutrition Limited, a consumer goods company based in Ogun State and formerly known as Bayswater Industries Limited, has relaunched its chocolate malt drink, “Choco Love” into the market.

This unveil was marked with three landmark launch events in three different states around the country starting from Abuja to Port Harcourt, and finally Lagos. These events were masterfully organized to communicate the new brand’s presence to all stakeholders involved, as well as brand aspirations and a promise of quality.