Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Energy drinks

Monster Beverage weighs venturing into alcohol, soft drinks business

Energy drinks maker Monster Beverage Corp is considering expanding its business line beyond energy drink.

The US-based company said at a shareholder’s meeting on Thursday that it was looking to grow its portfolio into different categories beyond energy drinks.

Food & Beverage Exhibition set for June 18th – 20th in Lagos

More than 150 exhibitors are expected to take part in the Food and Beverage West Africa (FAB) show, which opens its doors from June 18 to 20 at the Landmark Centre in Victoria Island.

Over a third of exhibitors are from Nigeria, while more than 20 countries will be represented, with Benin, Morocco, South Africa and Kenya among the participating African countries.

Coca-Cola introduces first Energy drink under its brand name

Coca-Cola Energy drink is set to make its debut in the UK in April as the soft drinks giant tries to appeal to younger demographics and diversify away from its namesake soda.

The Energy drink being rolled out will have two variants – with and without sugar.

Jon Woods, general manager of Coca-Cola Great Britain and Ireland, says: “Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions and Coca-Cola Energy is the latest example of that.

Zambia pulls Viagra spiked energy drink from store shelves amid safety concerns

Zambian authorities have pulled an energy drink that they say contains Viagra from store shelves following test results from the country’s medicine regulator.

The drink, Natural Power SX High Energy Drink, which comes in 500ml cans and manufactured by Revin Zambia Limited, a local beverage producer is said to contain Sildenafil Citrate, a medication used to treat erectile dysfunction in men and pulmonary arterial hypertension and should never be taken without a prescription.

The drink which is said to be very popular among Zambian men is also exported to neigbouring countries – Uganda, Zimbabwe, Malawi and South Africa.

CWAY enters the energy drinks market with launch of MACA Energy drink

CWAY Foods and Beverages Nigeria Limited, the company best known for its fruit-based milk drinks said it has entered the energy drinks market with the launch of MACA energy drink.

According to the company, MACA energy drink is caffeine-free with, MACA extracts.

The company added that its primary target market are busy professionals, athletes, students of higher institutions, travelers, fun lovers, and more, as it helps to boost physical and mental activities.

Anjan Patole takes over as MD at Suntory Nigeria

Suntory Beverage and Food Nigeria Limited (SBFN) has appointed Anjan Patole as its new Managing Director. His appointment became effective on 15th December, 2018, as he took over from Gauthier Leveque.

Prior to joining SBFN, Anjan was the chief executive officer at Sameer Agriculture and Livestock Limited, Nairobi, manufacturers of FMCG brands in dairy products, ice-cream and water since 2014, where he oversaw seven East African countries.

FIIRO develops technology to commercially extract Thaumatin, a natural sweetener

The Federal Institute of Industrial Research (FIIRO), Oshodi, Lagos, said it has developed a technology that can aid in the commercial extraction and optimization of high-grade Thaumatin, a low-calorie sweetener and flavor modifier.

The Director-General of FIIRO, Gloria Elemo, made this known at the International Conference on Alternative Sweeteners which held in Lagos recently,themed: “Harnessing of the Economic Potential of Thaumatin (Thaumatococcus danielli) in Africa”.

Coke to launch Energy drinks under its name

The Coca-Cola Company (TCCC) announced on Thursday it plans to launch its own Energy drinks under its trademark name.

In an e-mail statement, the soft drinks giant said the new drinks would be called “Coca-Cola Energy” and “Coca-Cola Energy No Sugar.” The company has not said when the drinks would become available in the market.

The announcement signals yet another move by the soft drinks maker to diversify away from its mainstay sugary drinks.

Food, Beverage & Tobacco Union lament high rate of retrenchment in sector

The Food, Beverage & Tobacco Senior Staff Association (FOBTOB) has expressed sadness over the increased rate of retrenchment of workers by employers in the sector.

The union urged the Federal Government to engage employers in the sector so as to halt the looming crisis the mass lay-offs in the sector may engender in the near future.

Euro Global Foods rewards distributors, marketers at Champions Awards

Euro Global Foods and Distilleries, a subsidiary of Sona Group Nigeria Limited, recently celebrated its distributors and marketers who excelled in the course of their business partnerships with the company through the year.

Mr. Arjan Mirchandani, Chairman of Sona Group of Industries, while delivering his goodwill message noted that the award is a reward for hard work, passion and dedication.