Prices of soft drinks rise amid FX woes, inflationary pressure

Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price. Nigerian Bottling Company (NBC), the More »

How brewers are selling beer with folklore

As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer More »

Category Archives: Events

International Breweries celebrates distributors, trade partners at Gala night

International Breweries Plc, the Nigerian unit of Anheuser-Busch InBev recently hosted its distribution partners across the country to a gala night at the Sheraton Hotel, Lagos. The event was an opportunity for the company’s distributors, trade partners and other key stakeholders within the distribution value chain to exchange ideas, as well as deepen business relationships. It also provided the company an opportunity to fete and commend the performance of the distributor partners, with those who had excelled in their performance in the recent financial year, winning delectable prizes.

SONA Group Opens Water treatment Plant

The Sona Group of Industries has inaugurated effluent treatment plants in Sango -Ota, Ogun State. The treatment plants were inaugurated in four of subsidiary units of Sona Group, namely: Euro Global Foods and Distilleries Limited, Sona Agro Allied Foods Limited, Food, Agro and Allied Industries Limited and Shongai Packaging Industries Limited were also inaugurated.

The treatment plants are expected to treat the wastewater produced by the industries, which are undesirable by- products before release into the environment.

Gulder seeks new narrative with “Own Your Journey” tagline

Gulder, a Premium beer brand from the portfolio of Nigerian Breweries Plc has announced a new brand positioning going into 2019.

Revered for being the Ultimate beer, and known for its sleek golden brown bottle with the iconic helmet, Gulder will now be extending its market penetration by redefining the brand to Nigerians, urging them to own their journey.

The “Own Your Journey” phrase has just been introduced as the beer brand’s tagline, as Gulder seeks to alter its messaging to reflect its current brand position and craft a better narrative that can connect with its target audience.

Guinness Nigeria drives National Development Through Its Agricultural Scheme

Guinness Nigeria Plc., has launched an agriculture scheme tagged “Grow with Nigeria”. The company said it’s in line with the Federal government’s effort to diversify the Nigerian economy through the promotion of agriculture. The event took place at the prestigious Transcorp Hilton Hotel, Abuja on the 22nd of January 2019.

‘One Lagos Fiesta’ with Star Lager kicks-off

Lagos One Fiesta‘, the annual holiday season celebration organised by the Lagos State Government, in partnership with Star Lager beer, a brand from the stables of Nigerian Breweries Plc, kicked-off on Monday at the five designated locations across the state.

Promasidor Nigeria introduces SunVita RTD Cereal to the market

Promasidor Nigeria Limited, makers of a wide range of dairy products and other consumer goods, such as Cowbell Milk, Loya Milk, Miksi Milk and other quality brands has launched its latest addition into the market called Sun Vita Cereal, a zip-lock packaged ready-to-go cereal.

Star Lager to host 2018 ‘One Lagos Fiesta’

Star Lager beer, the flagship beer brand of Nigerian Breweries Plc, has revealed plans to round up the year in conjunction with the Lagos State Government at its Yuletide revue, One Lagos Fiesta, which is set to hold from 24th December to the early hours of 1st January, 2019.

The event which is billed to attract top Nigerian artists cutting across all genres, including Olamide, Teni, Real, Humblesmith, Ayuba, Osupa among others and over two million direct participants are expected to take part in this year’s event.

Football Great Rio Ferdinand visits Nigeria as part of a weekend packed events promotion by Guinness Nigeria

Former Premier Leaguer and a player with a huge fan base in Nigeria, Rio Ferdinand visited the country over the weekend at the invite of Guinness Nigeria Plc. The trip was part of the brewing company’s line up of events for the football star to help boost its Guinness Made of More campaign that is ongoing around the country. Part of the line-up included being part of a coaching clinic with local football teams, meeting fans and competition winners at the Guinness Africa Stadium viewing Centre event; and attending the Guinness Flavour Rooms for a full immersion of the Guinness brand.

Nigerian Breweries, FRSC Hold Mega Rally on “Don’t Drink and Drive” Campaign in Lagos

Following the successful mega rally of the 11th edition of the Don’t Drink and Drive campaign in Uyo, Akwa Ibom State, Nigerian Breweries and the Federal Road Safety Corps (FRSC) held another mega rally on road safety in Lagos, as part of efforts aimed at ensuring reduction in road accidents.

Lagos prepares to welcome Beer lovers to 2018 Edition of ‘Nigeria Beer Festival’

The Lagos State Government is putting finishing touches to welcoming beer lovers to the second edition of the Nigeria Beer Festival set to begin on Thursday, 25 October through 31 October 2018. The event organisers have promised to make the week-long event a memorable experience for attendees.