The Coca-Cola Company has launched a new packaging design to complement its ‘One brand’ marketing campaign unveiled globally in January and last week in Nigeria.
According to the company, Mexico will be the first market to see the new design, which will be in place starting in May. The new packaging will be rolled-out to additional markets in 2016 and 2017.
Coca-Cola on Friday April 15 unveiled its new global campaign in Nigeria, “Taste the Feeling”.
The event took place on a well attended stylish party, which held on Coke Island, a brand new ‘floating island’ built purposely on the Lagos Lagoon for the event. Thanks to the creativity of the human mind and the wonders of technology!
Marking a significant shift in its marketing strategy, Coca-Cola, the iconic soft drink brand announced today that for the first time, all Coke trademarked brands will be united in one global creative campaign: “Taste the Feeling.”
