Monument Distillers launches Four Cousins wines in Nigeria

Monument Distillers Nigeria Limited, the newly formed Nigerian unit of Kensington Distillers & Vintners Ltd announced it has acquired the exclusive distribution rights for Four Cousins Wine in Nigeria. Four Cousins is South Africa’s biggest selling bottled wine brand.

Commenting on the launch, Ajay Malhotra, Managing Director, Monument Distillers Nigeria Limited, said “We are thrilled that Monument Distillers will be adding Four Cousins Wine to our growing portfolio of international brands which help fulfil Nigerian consumers’ demands for a broader range of quality products to choose from.

“Four Cousins offers a versatile range of fine wines that suit any social occasion where friends and family celebrate life and being together. The Natural Sweet Red enhances the flavours of barbecued red meat and roast chicken, while the Natural Sweet White pairs beautifully with seafood and spicy dishes. The Natural Sweet Rosé is often enjoyed in a tall glass with ice for sundowners or as a party drink. It’s the wine that’s ‘always there, always together’, making it a good choice for special occasions like weddings, funerals and christenings,” said Malhotra.

According to the latest International Wine and Spirits Report (IWSR), total wine sales in Nigeria are showing a compound annual growth rate of 15.3% for the 2016/2017 year, with still wine outperforming the category at 20.1%.

“The latest IWSR revealed that in 2018, over 37 million bottles of wine were sold in Nigeria, so we know that Nigerians are in the market for interesting, authentic, quality brands with provenance and a story to tell. Four Cousins is exactly that,” Malhotra explained.

The Four Cousins range of wines was first introduced into the South African market in 2000, in the impressive 1.5 litre bottle. It was wildly successful and today it’s South Africa’s biggest selling bottled wine brand.

“As globally-renowned wine-producing country South Africa’s number one selling bottled wine since November 2010, we are confident that Nigerians will recognise and embrace not only the excellent quality of the liquid, but also the heritage and history behind it,” Said Malhotra.

Four Cousins Natural Sweet Rosé, Red and White wines are now available in 750ml bottles at local liquor stores and at Shoprite in 1.5 litre bottles. The 750ml bottles sell at a recommended retail price of ₦1899 per bottle.

Monument Distillers recently acquired the fast-growing 1960 Rootz brand from International Breweries Plc. The company also has under its care other well-known Kensington Distillers & Vintners brands, including Bannerman’s Finest Scotch Whisky and Grace du Roi Sparkling Wine, and several famous international brands such as Malfy Gin, Don Papa Rum and Four Cousins Wine. The company has plans to launch further global brands in Nigeria, which will be announced in due course.

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