Nigerian Breweries introduces Ace Roots bitter, to rival ‘Orijin’

Nigerian Breweries has launched a new drink called Ace Roots.

The new drink was unveiled at a trade launch at Havens Event Center, Ikeja, Lagos, in the presence of key distributors, stakeholders and celebrity guests, including Wande Coal, Black Magic, Beat FM OAP, Gbemi Olateru-Olagbegi, Koredo Bello, EFA and DJ Lamboighiny.

The company said in a statement that Ace Roots came as a result of the demands from consumers, retailers and distributors and consultations with critical stakeholders in the herbal mix section of the beverage market and it is a product of painstaking research.

Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc, said that Ace Roots signified a call to action for everyone, especially consumers to go back to their roots of true African herbs, fruits and spices with low sugar.

“It is great innovation, one that we at Nigerian Breweries are very proud of, and we are confident that our young and vibrant consumers will appreciate this game changing brand,” Mr. Drenth said.

Lending support to Mr. Drenth’s comments, an elated Zonal Business Manager, (West), Mr. Opayemi Oluwalusi said that the new product’s arrival was as a result of the demands of its teeming consumers who waited for a response following the company’s market rival releasing their own brand of bitters last year.

Mr. Oluwalusi highlighted one of the benefits of Ace Roots, saying that it is solely a herbal drink with low sugar content.


Zonal Business Manager NB Opeyemi Oluwalusi; Sales Director, Hubert Eze; Snr. Brand Manager, CSD, ACE, Nnenna Ifebigh-Hemeson; and Regional Business Manager, Moses Ogbodo at the launch in Lagos

According to Mr. Oluwalusi, “Ace Roots takes the health, well-being and even the pocket of the consumer into serious consideration before it debuts. The herbal mix comes with the lowest sugar content in the Nigerian market today. Whereas there are herbal mixtures with as much as five cubes of sugar, Ace Roots has very low sugar content of just one cube of sugar. Aside this, Ace Roots is made with actual herbal Juice extract from age-long roots, leaves and herbs. Its alcoholic content is moderated at six percent.”

Ace released its first variant, “Passion Apple Spark” in December 2014. Ace Roots is made from 14 natural fruits and herbs with low sugar mixed in a unique 60cl and sleek can with a metallized label. It will be available for sales beginning this week.

Other members of Nigerian Breweries present at the launch includes, Sales Director, Hubert Eze, Senior Brand Manager, CSD and ACE, Nnenna Ifebigh-Hemeson, Regional Business Manager, Moses Ogbodo and Marketing Manager Non-Alcoholic drinks, Olayinka Bakare.

One Response to Nigerian Breweries introduces Ace Roots bitter, to rival ‘Orijin’

  1. Jennifer says:

    Pls I’d like to confirm is Ace Bitters, also from the Nigerian Breweries? Pls note I didn’t say Ace roots but Ace bitters

Leave a Reply

Your email address will not be published. Required fields are marked *