Trophy Lager and Hero Lager, two of International Breweries Plc’s leading brands have both received Gold Quality Awards in the Beers, Waters and Soft Drinks category by the Monde Selection, 2019 edition.
The Monde Selection is an international body that evaluates, tests and awards a large number of consumer products with its unique quality label. It is one of the oldest quality institutes in the world and aims to deliver the most impartial and independent evaluation.
Hero Lager, from the stable of International Breweries Plc, has launched a unique campaign called Echefula-“Never Forget Your Identity”.
The awareness seeks to connect the brand at a deeper level with the people that have welcomed and accepted it as part of their culture while also reminding consumers to be proud of their heritage, identity, and to celebrate their culture and embrace their traditions.
Hero lager, a premium beer brand from the stables of International Breweries Plc, the Nigerian subsidiary of Anheuser-Busch InBev, celebrated the 17th edition of the annual Ofala Festival in Onitsha with the Obi of Onitsha, His Majesty, Igwe Alfred Achebe and his subjects at the Ime Obi (his palace). The beer brand is a major sponsor of the event.
Hero, a premium lager beer from the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev), has been knighted with a new crown cork.
The company said on Sunday that the beer, now has a Red Cork and the title of “Mmanya ejiri mara Igbo’’ (The lager with which Igbos are known).
Anheuser-Busch InBev said on Wednesday it plans to introduce African beer brands to its markets around the world as it seeks to make the most of its decision to acquire SABMiller.
“There are so many very unique African brands and I think it is time to sell African beers to the greater market,” said Ricardo Tadeu, Head of AB InBev’s African Operations.
As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.
Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.
Hero lager beer, a product of SABMiller’s Intafact Beverages, joined other top corporate brands in the country to sponsor the last COPA event in Lagos with a renewed commitment to continue to connect with consumers across the country.
According to the makers of the brand, the move was necessary because it is important to focus on consumers and engage them positively to build the desired relationship.
