Cream liqueur is experiencing renewed growth in Nigeria, spurred by increased interest by consumers, particularly women. It is a favourite of women because it is a type of alcoholic spirits for people who do not like alcohol. The flavour variants and cream masks the taste of whisky or other distilled spirits, and compared to other spirits categories, the alcohol base volume (ABV) is usually tame, between 13% – 17%, which is more tolerable for the target market. Also, the drink does not require a mixer to consume. It can be consumed straight out of the bottle either chilled or with ice.