Nigeria’s premium beer, “33” Export Lager, unveiled its limited edition 40th anniversary label at the ‘City of Friends’ event in Calabar, Cross River state at the weekend.
In an atmosphere of camaraderie, the foremost beer brand unveiled a special limited-edition bottle label to mark the historic milestone.
“33” Export Lager beer, a premium brand from the portfolio of Nigerian Breweries Plc, celebrated World Friendship Day at the ‘City of Friends’ in Lagos.
The event brought together friends and consumers of the brand including celebrities such as Timi Dakolo, A’rese Emokpae, Wale Ojo and many others.
The occasion which kicked-off on 28th July through 30th July took place at the beachfront behind Landmark Centre, Oniru, Lagos and featured top Nigerian entertainers such as Femi Kuti, Flavour N’abania, MI Abaga, Cynthia Morgan, Seyi Shay and many more as well as consumers of the brand. Gideon Okeke officiated the event.
“33″ Export Lager Beer, the premium beer brand from the stables of Nigerian Breweries Plc (“NB”), a Heineken company has unveiled yet another initiative called ‘City of Friends’ at the Sheraton Hotel, Ikeja, Lagos. The event is a three-day long celebration that would feature some of Nigeria’s top entertainers.
“33” Export Lager Beer, a product of Nigerian Breweries Plc (“NB”), has launched a new initiative called “33” Export Friendship Experience parties to provide its teeming consumers an opportunity to meet with their friends and share experiences.
According to NB, it plans to host friends in popular bars and clubs around the nation and reward them with experiences to remember in honour of the friendships they have.
As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.
Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.
