Coca-Cola is set to launch a new set of premium mixers under its signature Coke brand as it expands into the premium mixer market.
The new mixers will have four flavours produced to be mixed with dark spirits, which will be unveiled in the UK in June, supported with a fully integrated marketing campaign.
Coca-Cola has announced plans to make a push into coffee with the launch of Coca-Cola coffee later this year.
The company will unveil the new drink in more than 25 markets around the world later in 2019.
Commenting on its plans, Coca-Cola CEO, James Quincey, said: “Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work.”
The Coca-Cola Company said on Tuesday that first quarter revenue grew by 5% to $8.02bn (€6.17bn) from $7.6bn in 2018.
The company noted that concentrate sales growth of 1% and price mix growth of 5% in the first quarter were driven by consumer-centric innovation and solid revenue management initiatives in the marketplace.
Commenting on the results, the CEO of The Coca-Cola, James Quincey, said: “We’re encouraged by our first quarter results as our disciplined growth strategies continue to deliver strong underlying performance.
Coca-Cola Energy drink is set to make its debut in the UK in April as the soft drinks giant tries to appeal to younger demographics and diversify away from its namesake soda.
The Energy drink being rolled out will have two variants – with and without sugar.
Jon Woods, general manager of Coca-Cola Great Britain and Ireland, says: “Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions and Coca-Cola Energy is the latest example of that.
A group of multinational firms with operations in Africa have come together to launch the Africa Plastics Recycling Alliance in a bid to reduce the problem of plastic waste across the continent.
The companies – Diageo, Unilever, The Coca Cola Company, Nestlé and Promasidor unveiled the alliance at the CEO Africa Forum in Kigali, Rwanda.
Coca-Cola has announced new collection and recycling plans for PET plastic in Southern, East and Central Africa for the next three years.
The company, in partnership with its bottling and industry partners in the region, will invest around US$38m to boost recycling industries and educate consumers about recycling.
Coca-Cola, at the weekend formally unveiled a new and exciting partnership with the English Premier League, the world’s number one football league.
Under the three-and-half-year deal, Coca-Cola joins the likes of EA Sports, Barclays, Cadbury, Carling, Nike and TagHeuer as the seventh official partner of the EPL.
With this partnership, Coca-Cola expands its already extensive sponsorship of football, having been title sponsor of the English Football League from 2004 to 2009 and supported the beautiful game through diverse global, regional and local activities over the years.
Beverage giant Coca-Cola on Thursday announced its results for full year 2018. The company reported a 10% decline in revenue to $31.9bn, down from $35.4bn in 2017, with sales falling 6% in the fourth quarter to $7.1bn. The company blamed the decline on costs associated with bottler refranchising of company owned operations and currency headwinds.
The Coca-Cola Company has announced it will launch its first new trademark Coca-Cola flavour in the US in more than a decade.
The beverage giant said that the new trademark Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available as of 25 February.
Speaking on the launch, Coca-Cola Brand Director, Kate Carpenter, said “We wanted to bring back positive memories of carefree summer days.
Coca-Cola has taken full ownership of CHI Limited.
In a statement issued on Wednesday, the soft drinks giant said that it has acquired the remaining 60% stake in CHI it does not already own.
