The Ready-to-Drink (RTDs) segment of the alcoholic beverage industry is experiencing unprecedented growth, more so than beer, that the big brewers in the country have all staked their claim. The segment is awash with many players, both domestic and foreign as they vie for market share.
A trip to any of the big supermarkets or open markets, where drinks are sold reveals how much this segment is thriving.
It was all fun and excitement Thursday night at the Ikeja City Mall, as Nigerian Breweries officially unveiled its newest premium beverage brand, Strongbow apple cider, a ready-to-drink beverage made from apple cider. Strongbow is a product of the United Kingdom but is owned by Heineken NV.
Strongbow would be the first bottled in Nigeria cider drink to hit the Nigerian market. At the launch of the new drink at the car park of Ikeja City Mall, Nigeria Breweries took attendees on an experiential journey on the step-by-step process of making Strongbow.
It is certainly exciting times in the Nigerian Beverage industry. Strongbow Apple Ciders, the world’s biggest and most popular cider brand is set to enter the Nigerian market this month courtesy Nigeria’s leading brewing company, Nigerian Breweries plc.
Commenting on the product launch, Senior Brand Manager, Strongbow, Ngozi Nkwoji said, “Strongbow is an alcoholic drink that is globally popular and that Nigerians will love, especially those who want to try something new.
