Music sensation Tiwa Savage has been unveiled as brand ambassador for Star Radler. The announcement was made at a special event hosted at Muri Okunola Park, on the 29th of March, 2019.
She becomes the first female to officially represent the beer brand, as she joins an elite group of superstars to be associated with Star.
The Ready-to-Drink (RTDs) segment of the alcoholic beverage industry is experiencing unprecedented growth, more so than beer, that the big brewers in the country have all staked their claim. The segment is awash with many players, both domestic and foreign as they vie for market share.
A trip to any of the big supermarkets or open markets, where drinks are sold reveals how much this segment is thriving.
