Phyno has signed to become the new brand ambassador for Life Continental Lager beer.
The music crooner joins Flavour N’abania as brand ambassadors for the beer produced by Nigerian Breweries Plc.
The deal which was signed on 31st May 2018 at the brewer’s corporate headquarters in Lagos will see the new brand ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.
Life Continental Lager beer, a product of Nigerian Breweries Plc has moved its Progress Booster show to Owerri, the Imo State Capital, where 30 more entrepreneurs were rewarded with a total of N7.5m on its popular radio program, Life Progress Booster Show, a scheme designed to assist innovative businessmen and women in the Southeast of the country.
Life Continental Lager Beer, a product from the stables of Nigerian Breweries Plc has kicked-off the 2nd edition of its Progress Booster Show, where it rewards entrepreneurs who have compelling business ideas with funds to start or grow their businesses. The beer brand handed out N7.5m to 30 winners recently.
The Progress Booster Show is an entrepreneurial talent hunt and mentoring radio programme targeted at innovative businessmen and women in the South Eastern states.
Life Continental Lager, from the stables of Nigerian Breweries Plc has chosen award-winning highlife crooner, Flavour N’abania as brand ambassador for the leading South-East beer brand.
Life Continental beer has been for years the beer brand of choice for consumers from Eastern Nigeria. Nigerian Breweries said, that choosing Flavour as the brand ambassador further reinforces its commitment to the heritage, essence, connection and affinity with people of the South East.
Nigerian Breweries (NB) brand, Life Continental Lager Beer, has initiated an entrepreneur empowerment scheme valued at N12.5 million and called Progress Booster. The aim is to assist budding entrepreneurs in the South Eastern States.
The Marketing Manager, Lager and Stout, Mr. Emma Agu, while speaking with stakeholders (distributors, retailers and others) at the launch of the project in Onitsha recently, stated that Progress Booster was a radio inspired reality project meant to re-launch and reinvigorate the Life Continental brand in the greater South East market.
