Tag Archives: SAB

Diageo and AB InBev near RTD licensing deal in South Africa as Competition Commission stamp their approval

South Africa’s Competition Commission on Friday gave its green light for a partnership deal between AB InBev and Diageo in South Africa.

South African Breweries (SAB), the local unit of Anheuser-Busch InBev will get the franchise rights to manufacture, market and distribute Diageo’s Smirnoff ready-to-drink (RTD) brands in South Africa. The licensing deal includes Smirnoff Storm, Guarana, Spin Cooler, Pine Twist, and Berry Twist but excluding Smirnoff vodka. SAB will also produce Guinness products but excluding Guinness Foreign Extra Stout and Guinness Malta brands, which would still be imported from Ireland.

Diageo takes full ownership of South Africa’s United National Breweries

Diageo Plc has taken full control of South Africa’s United National Breweries after acquiring the remaining 50% stake in the company.

London-based Diageo said it paid £14.8m ($22m) to acquire the remaining 50% stake in UNB. It also agreed to pay an additional $14m if UNB met certain future earning goals.