Tag Archives: Progress Booster

Life Continental Beer unveils 2018 edition of “Progress Booster”

September 17, 2018   Editor   8 Comments

Life Continental Lager Beer, a brand from the stable of Nigerian Breweries Plc, has concluded plans to launch the fourth edition of its “Life Progress Booster” promo, an initiative by the brand to promote small and medium scale enterprises (SMEs) in the South Eastern states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers, where the brand is the market leader.

According to the brand handlers, the scheme is meant to boost the entrepreneurial spirit of Igbo men and women across the South East states of Nigeria as the brand launched the 2018 edition of its famous Life Beer Progress Booster in Enugu.

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Coca-Cola, Heineken, Lord’s Dry Gin shine at ADVAN Award

November 02, 2016   Editor   No comments

Beverage brands won big at the just concluded 2016 edition of the Advertisers Association of Nigeria Award (ADVAN) for Marketing Excellence.

While the top prize (Brand of the Year Award) went to Indomie Noodles, Coca-Cola was right behind in the second place in what was considered a closely contested race. Coke won six trophies at the annual event including first place in Digital/Social Media Marketing, Innovation and Experiential Marketing.

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Progress Booster show moves to Owerri as Life Continental Lager Beer rewards 30 more entrepreneurs with N7.5m

September 05, 2016   Editor   No comments
L-R Chioma Chime, a winner from Life Continental Beers Progess Booster Show with the Senior Brand Manager, Regional Mainstream, Nigerian Breweries Plc, Mr. Funso Ayeni in Owerri

Life Continental Lager beer, a product of Nigerian Breweries Plc has moved its Progress Booster show to Owerri, the Imo State Capital, where 30 more entrepreneurs were rewarded with a total of N7.5m on its popular radio program, Life Progress Booster Show, a scheme designed to assist innovative businessmen and women in the Southeast of the country.

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Life Continental Beer rewards 30 winners of Progress Booster show with N7.5m

June 30, 2016   Editor   4 Comments

Life Continental Lager Beer, a product from the stables of Nigerian Breweries Plc has kicked-off the 2nd edition of its Progress Booster Show, where it rewards entrepreneurs who have compelling business ideas with funds to start or grow their businesses. The beer brand handed out N7.5m to 30 winners recently.

The Progress Booster Show is an entrepreneurial talent hunt and mentoring radio programme targeted at innovative businessmen and women in the South Eastern states.

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NB to empower budding entrepreneurs

July 07, 2015   Editor   4 Comments

Nigerian Breweries (NB) brand, Life Continental Lager Beer, has initiated an entrepreneur empowerment scheme valued at N12.5 million and called Progress Booster. The aim is to assist budding entrepreneurs in the South Eastern States.

The Marketing Manager, Lager and Stout, Mr. Emma Agu, while speaking with stakeholders (distributors, retailers and others) at the launch of the project in Onitsha recently, stated that Progress Booster was a radio inspired reality project meant to re-launch and reinvigorate the Life Continental brand in the greater South East market.

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