Tag Archives: Premium malt drink

No fake Amstel Malta in the market – NB

Nigerian Breweries Plc, said on Thursday that a coordinated and well-funded syndicate is trying to run down its famous premium low sugar malt drink, Amstel Malta. For a few months now, the company has been trying to identify the source of a sustained campaign by a group of individuals to smear its premium malt brand.

In August 2016, Nigerian Breweries re-launched Amstel Malta in a new Credentials Campaign tagged “Why Add More”, which was meant to reinforce the brand’s positioning in the marketplace as the Premium Malt drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.

Amstel Malta gets new look and updated packaging

Amstel Malta, a leading malt drink in the country produced by Nigerian Breweries Plc announced it has a new and updated packaging for its famous malt brand.

The company said it became necessary to change the packaging to align with the new Standard Organisation of Nigeria (SON) and National Agency for Food Drug Administration and Control (NAFDAC) guidelines.

Amstel Malta is relaunched as Premium Malt drink in new “Why Add More” Campaign

Amstel Malta, one of the leading malt drinks in the country and a product of Nigerian Breweries Plc was recently re-launched in a new credential campaign tagged “Why Add More

The ad which can be heard or seen in traditional media outlets (radio, tv and billboards, among others) was introduced to reinforce the brand’s positioning in the marketplace as the Premium Malt Drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.