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NB extends its ‘Star’ brand with the launch of ‘Star Triple X’

As competition heats up in the beer segment of the alcohol beverage market, Nigerian Breweries has unveiled a brand extension of its flagship beer, Star. The new beer is called ‘Star Triple X’.

Star Triple X is the result of a painstaking research embarked upon by Star lager beer; which had the brand asking consumers what more it could do for them. Consumers echoed that they wanted “extra”. Star “listened” and then responded with Star Triple X.