Tag Archives: Pepsi

Pepsi to step-up marketing campaign in 2018

February 10, 2018   Editor   1 Comment

Pepsi, a major brand under the care of the 7Up Bottling Company Nigeria, has said it is going to leverage technology to drive its aggressive marketing this year, with the hope of increasing its share of the Nigerian market.

The brand said its unique marketing in 2017 gave it an edge over its competitors, citing the ‘NoShakinCarryGo’ campaign, which was launched at the Lekki Tollgate on 11 August, 2017.

A few weeks before then, the brand had announced that Pepsi 50cl PET bottle price was been reduced to N100 with the #NoShakinCarryGo campaign (in Lagos and Ibadan).

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Lagging sales in core brands crimp PepsiCo’s 3Q sales

October 06, 2017   Editor   No comments

Soft drinks giant PepsiCo said on Tuesday that a focus on healthier and low-calorie drinks may have hurt third quarter sales.

The company’s CEO Indra Nooyi said that the company stocked shelf space with more of its newer, low-calorie drinks and spent too much on marketing promoting them at the expense of its core brands such and Pepsi and Mountain Dew.

PepsiCo, like all soft drinks companies have been playing a balancing act to reformulate its portfolio to reflect changing consumer tastes towards healthier, low-calorie beverages and away from high-calorie drinks. So the company has to weigh between growth of its newer low-calorie drinks and defending its position as the bulk of the firm’s beverage sales still come from its core brands –Pepsi and Mountain Dew.

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PepsiCo sustains revenue, profit growth with price increases, healthier drinks and snacks

July 11, 2017   Editor   No comments

PepsiCo said on Tuesday that price increases implemented on its premium products in North America helped lift sales and profits in the second quarter.

The soft drinks giant recorded a 2% growth in revenue to $15.4bn in the second quarter, while net profit climbed 5% to $2.1bn. Half-year profit grew 17% to $3.4bn. It notes that “guilt-free” drinks which it describes as drinks with fewer than 70 calories such as diet sodas, and foods with lower levels of sodium and saturated fat like baked crisps which now account for about 45% of the its sales helped fuel higher revenue and profit.

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Currency weakness, inflation push 7-Up to half-year loss

November 01, 2016   Editor   1 Comment

Soft drinks maker, 7-Up Bottling Company said on Monday that currency weakness related to the recent Naira devaluation led to higher cost of goods sold and higher selling and distribution expenses, resulting in a half-year loss . The bottler of Pepsi-Cola declared a net loss of N1.6bn.

Seven-Up said that sales grew 19% to N47bn despite the macroeconomic challenges. In the previous year, revenue was N40bn. However, a 26% jump in cost of sales to N38bn, from N28bn plus a 26% rise in selling and distribution expenses all weighed on the soft drink maker’s earnings.

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Interbrand’s Top global beverage brands for 2016

October 09, 2016   Editor   No comments

Interbrand, the world’s biggest and most influential brand consultancy has released its 2016 Top Best 100 brands report. The list is a mixed bag of brands from a diverse set of industries with Apple and Google topping the list.

There were 11 global beverage brands in the top 100, starting with Coca-Cola, 3; Pepsi Cola, 23; Budweiser, 30; Nescafe, 36; Jack Daniel’s, 85; Sprite, 86; Heineken, 87; Corona Extra, 93; Johnnie Walker, 95; Smirnoff, 96; Moet & Chandon Champagne, 97.

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Seven-Up post 53% profit decline in full-year amid worsening economic environment, competition

July 01, 2016   Editor   No comments

Seven-Up Bottling Company Plc, said on Wednesday that net income for the fiscal-year ending March 31 2016 fell 53% to N3.34bn, from N7.12bn a year earlier.

The poor performance of the soft drink maker is attributable to the worsening economic environment in the country – low oil revenue, currency headwinds, inflation of 15.6% as of May 2016 compared to 9.2% a year earlier, which is the last time the company posted higher profits. Insurgency and terrorism in different parts of the country, competitive pressure, among others also weighed on the company’s profits.

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South African Competition Commission approves AB InBev, SABMiller merger on conditions

June 01, 2016   Editor   No comments

The South African Competition Commission said on Tuesday it had approved the merger of AB InBev and SABMiller on the condition that AB InBev sell SABMiller’s 26% stake in Distell Group, a major producer of wines, cider and spirits in the country. According to Bloomberg, Distell is worth $559m.

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PepsiCo says focusing more on ‘guilt-free beverages’, less on carbonates

April 21, 2016   Editor   2 Comments
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PepsiCo, the giant soft drinks maker known for its Pepsi-cola brand, among others, said it “was aggressively moving towards products with fewer calories” in a bid to transform its product portfolio. It added that it was reducing reliance on carbonates and focusing more on what it calls ‘guilt-free’ beverages.

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PepsiCo set to unveil new “Say it With Pepsi” Moji Campaign on products

March 15, 2016   Editor   No comments

PepsiCo, the giant soft drink company behind such iconic brands like Pepsi, Mountain Dew, Diet Pepsi and others is set to launch an emoji-clad packaging campaign in more than 100 countries this year, with the hopes that people will be encouraged to buy their drinks, as well as promote them on social media.

So far there has been no word yet from Seven-Up Bottling Company, the local PepsiCo affiliate in Nigeria, on whether the campaign would be coming to Nigeria.

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PepsiCo sees 31% surge in fourth quarter (Q4) profits on strong U.S. economy, falling fuel prices

February 13, 2016   Editor   No comments

PepsiCo, the global soft drinks giant known for its Pepsi brand, mountain dew, among others said on Thursday that its fourth-quarter profit rose 31%. However, the Chief Executive Officer, Indra Nooyi warned that continued weaker economies abroad could upend the U.S. economy.

The snack and beverage maker reported the best performance at its North American drinks unit in three years, with U.S. consumers willing to pay more for its products on the strength of cheaper fuel prices and a strong U.S. economy.

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