Tag Archives: Peak Wazobia

Dairy giants battle each other over ad campaign

Two of Nigeria’s biggest dairy firms, FrieslandCampina WAMCO, makers of Peak Milk, Three Crowns Milk, among others and Chi Limited, producers of Hollandia Evaporated Milk are in the midst of a heated marketing war over who originated a particular ad first.

FrieslandCampina WAMCO Introduces ‘Peak Wazobia’ and other Low Unit Portion Packs

FrieslandCampina WAMCO, a leading dairy manufacturer in Nigeria and maker of Peak milk, Three Crowns milk and other brands has launched ‘Peak Wazobia’, a variant of the iconic brand to mark its 60th anniversary in Nigeria and also to provide more choices to consumers. Also unveiled were other low unit portion packs (LUPP) to give more options to consumers.

Speaking to the media at the company’s head office in Ikeja, Lagos, the Managing Director of FrieslandCampina WAMCO, Mr. Rahul Colaco, said that the initiative is positioned to help manage the growing incidences of malnutrition across the country as the product offerings come at affordable prices and are same premium quality as the big size packs.