Tag Archives: packaging

What makes a consumer prefer one beer brand over another? It’s all emotional, says new study

What influences a consumers’ preference for one beer brand over another? Sensory properties such as (flavour, aroma, and mouthfeel), packaging and advertising material and context (such as where the beer is drank, like at a party, bar, home, outdoors), according to a new study published in the Journal of the American Society of Brewing Chemists.