Tag Archives: Origin

Orijin Bitters wins Best Brand in Nigeria at ADVAN Awards

At the recent Advertisers’ Association of Nigeria (ADVAN) Annual Award for marketing excellence held on Saturday, 31st October 2015, Orijin bitters from the stables of Guinness Nigeria Plc took home the top prize in the ‘Brand of The Year’ category, eclipsing other top brands such as Coca-Cola, Star, Ace Roots, among others.

The award confirms Origin as the best performing brand in the last one year. Orijins’ Brand Manager, Nnamdi Ezeani, was also named the Brand Manager of the Year to a rousing applause.

ACE Roots not struggling, says NB

Nigerian Breweries Plc has come out to debunk insinuations that ACE Roots, the bitters drink that was unveiled earlier this year to compete with rival ‘Orijin’ drink from Guinness Nigeria Plc was struggling to survive in the market due to the success of ‘Orijin’ which has emerged as one of the most dominant alcoholic beverages in Nigeria since 2014.

Edem Vindah, Media and Public Affairs Manager, Nigerian Breweries said to Marketing Edge Magazine, any reports that Ace Root is struggling was false and an attempt by a rival organization to undermine the brand’s rapid surge in the market. “Ace Roots is doing well in the market. If not, our rival will not be working hard to run it down,” he said.