Nigerian Breweries Plc, makers of Star Lager and Amstel Malta among others have officially signed a partnership deal with the Nigerian Football Federation (NFF).
The deal which was signed on Friday in Lagos is for five years and worth N2.2bn. In addition, it would see Star Lager become the official alcoholic drink of the Super Eagles, while Amstel Malta, the official malt drink of the NFF and the National teams including to this year’s FIFA World Cup – bound Super Eagles.
Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.
The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.
Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.
Coca-Cola Nigeria and the Nigerian Football Federation (NFF) on Wednesday announced a partnership which will see the soft drinks giant become an official sponsor of all the country’s national teams.
The NFF made the announcement at the official signing ceremony which took place at the Eko Hotel & Suites, Victoria Island, Lagos.
