GX Foods, a leading beverage manufacturing company in Nigeria has introduced Frudi Fruit juice into the market.
At the launch of the new brand in Lagos recently, GX Foods Head of Sales and Marketing, Theresa Arome- Sule, said that the product is here to satisfy the yearnings of young adults who desire beyond ordinary refreshments in fruit juice and mothers who decide the best for the family.
CWAY Foods & Beverages Nigeria Ltd said that business can’t be better as combined installed production capacity of fruit-flavoured milk drink firms cannot meet consumer demand in the country.
The Chinese company which came into Nigeria in 1999 and arguably can take some credit for pioneering the concept of fruit-flavoured milk drinks in the country said that growth in the sub-sector is being driven by the nation’s rising population as every Nigerian in different demography is a potential user of the various dairy products.
Nutri-Milk beverage, a brand of CWAY Foods and Beverages Nigeria Limited marked its 10th Year Anniversary recently in Lagos, as the brand unveiled a new logo.
At the event, the General Manager, CWAY Foods and Beverages Nigeria Limited, Figo Zheng, said the decade anniversary celebration was quite important for the company because it offered the management the opportunity to appreciate loyal customers who had stood with the company through thick and thin.
Eight-Miles (8 Miles), a private equity firm with interest in Agriculture and technology and founded by Bob Geldof, the Irish singer known for his social activism and anti-hunger efforts in Africa, announced on Tuesday it had taken a minority stake in Blue Skies, an ethical fruit juice business with operations in Ghana, Egypt, South Africa and with sights set on expanding to Nigeria.
The National Agency for Food and Drug Administration and Control (NAFDAC) on Friday moved against importers and retailers of fruit juices in what the agency called a “mop-up” exercise of foreign banned juices in the country.
In Kaduna State, where the exercise was in full-swing, the agency’s Coordinator for the state, Mr. Natim Mullah-Dadi, said that the exercise was as a result of Federal Government import prohibition list with emphasis on super and central markets in the state.
Egyptian Government has begun the process of implementing higher tariffs on 320 commodities including fruit juices and ice cream with the aim to reduce imports and boost local production, the Finance Ministry said.
The Government of President Abdel Fattah al-sisi passed a decree to increase tariffs with the objective of creating the necessary climate to attract investment into the country and give a strong boost toward increasing productivity, as well as cutting imports.
Viju Industries Nigeria Limited, makers of fruit-flavoured milk drinks which come in different flavours announced it was adding yoghurt drinks to its product line.
The Chinese dairy company which entered the Nigerian market in 2004 makes fruit-flavoured milk drinks derived from milk powder, sugar and fruit juice. Its sales have grown over the years and it now wants to add fast growing yoghurt segment to its product line.
Chi Limited, makers of Capri-Sonne natural fruit drink has just launched a promo to coincide with the release of the movie, The Minions by Universal Studios.
Children in the country are in for exciting times as they now have an opportunity to win free Minions gifts inside every carton of their favourite Capri-sonne that they get within the promo period.
