Tag Archives: McDowell’s No. 1

McDowell’s No. 1 Whisky transitions to new name, Mr. Dowell’s

McDowell’s No. 1, the largest selling whisky in Nigeria and a brand produced and marketed by Guinness Nigeria Plc under licensing agreement from Diageo Plc, its parent company, has announced a name change to ‘Mr. Dowell’s No.1’.

Speaking on the name change, Temitope Adenle, Brand Manager, Mr. Dowell’s No.1, said, the new name was the overwhelming favourite of Nigerians who joined in a unique social media campaign for a name change which lasted for two weeks.

Guinness Nigeria wins multiple awards at International Spirits contest

Guinness Nigeria Plc has won several medals at this year’s San Francisco World Spirits Competition (SFWSC).

The competition was the biggest in its history, with over 2,200 entries. Guinness Nigeria slugged it out with over 2,200 international brands to clinch the award.

An SFWSC medal has become a recognized affirmation of high quality and one of the most reliable and universal indications of spirits excellence.

Diageo mulls upping stake in Indian United Spirits

Diageo Plc is weighing raising its majority stake in Indian spirits maker United Spirits Ltd (USL), according to people familiar with the matter. USL is the maker of McDowell’s No. 1 whiskey, Signature whiskey, Romanov vodka, among other spirit brands.

Diageo is said to be considering an open offer to other shareholders in United Spirits, according to people, who do not want to be identified because the matter is private.

Diageo to rename McDowell’s Whiskey outside of India

Drinks maker, Diageo Plc has reached an agreement with the Scotch Whiskey Association (SWA) to rename one of its biggest-selling whiskey brands, McDowell’s No. 1 to another name. It has also agreed not to export its Bagpiper brand outside of India.

McDowell’s and Bagpiper are both Indian whiskeys, whose origins are widely known within India. However, the Scotch Whiskey Association (SWA) argued that outside of India, many consumers mistakenly assume they are Scotch Whiskeys because of their name and reference to Scotland.