Guinness Nigeria Plc on Sunday unveiled Arsenal and France legend Thierry Henry as the ambassador for their ‘Made of Black’ campaign.
The unveiling ceremony took place along with a media press conference at the Landmark Event Centre, Victoria Island, Lagos.
Guinness Nigeria Plc has unveiled a new campaign to celebrate the football passion that is associated with the English Premier League in Nigeria. The campaign would be the longest in Guinness Nigeria’s history because it would run for 9 months and will end next summer when the last English Premier League game is played.
Guinness Nigeria Plc unveiled a new phase of the #madeofblack campaign recently at a media parley to celebrate the Guinness #madeofblack ambassadors – Olumide, Phyno and Eva.
Guinness #madeofblack is part of Guinness Made of More platform that focuses on a movement that is unfolding with a new generation of Africans whose boldness cannot be contained and who are fueling a new progressive spirit of Africa.
Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said that the marketing effort is more than an advertising campaign, but a movement.
