Lipton Yellow Label Tea from Unilever Nigeria Plc has commenced the third edition of its ‘Don’t Just Think, Do,’ campaign in mosques across Nigeria.
The tea brand said the initiative is meant to encourage Nigerians to show commitment to selfless acts during the month of Ramadan and beyond.
Lipton Yellow Label Tea, a product from the stable of Unilever Plc, has launched #LiptonReasonsToSmile to empower widows in the country.
The company said the initiative was aimed at supporting over 1,000 Nigerian widows with care packs and giving them seed funds to start their businesses.
The Brand Manager, Lipton, Damilola Dania, said the campaign expected to be executed in states across Nigeria, will also give other customers the opportunity to get involved by buying at least a pack of Lipton between May 1 and June 16.
Lipton tea, a breakfast staple in most households in Nigeria and a product of Unilever Nigeria Plc is encouraging consumers to take action in line with the spirit of Ramadan through the just launched Ramadan campaign for the iconic brand.
Enumerating on the reason for the campaign, the Category Manager Tea and Spreads, Vivian Ihaza, said that the Ramadan period, which is very important for Muslim consumers across Nigeria is not only a time of reflection and prayers but also a period to reach out to someone in need.
