Leading brewer, Nigerian Breweries Plc, makers of Life Lager beer, among others has concluded the 2019 edition of Hi-Life Fest amid fanfare. The brewer rewarded the winners with N20m in prizes in different categories.
According to the company, the competition which is its corporate social responsibility has been a huge success with various regional performances across the South Eastern states.
Life Continental Lager Beer, a brand from the stable of Nigerian Breweries Plc, has concluded plans to launch the fourth edition of its “Life Progress Booster” promo, an initiative by the brand to promote small and medium scale enterprises (SMEs) in the South Eastern states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers, where the brand is the market leader.
According to the brand handlers, the scheme is meant to boost the entrepreneurial spirit of Igbo men and women across the South East states of Nigeria as the brand launched the 2018 edition of its famous Life Beer Progress Booster in Enugu.
Phyno has signed to become the new brand ambassador for Life Continental Lager beer.
The music crooner joins Flavour N’abania as brand ambassadors for the beer produced by Nigerian Breweries Plc.
The deal which was signed on 31st May 2018 at the brewer’s corporate headquarters in Lagos will see the new brand ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.
Life Continental Lager Beer, a brand from the stables of Nigerian Breweries Plc, has introduced “Hi-Life Music Fest”, a musical competition aimed at celebrating and promoting highlife music in South East, Nigeria.
The music competition which kicked-off with the first set of auditions in Owerri this month, held its first regional finals at Cubana Lounge. Auditions and regional finals will later hold in Port Harcourt, Enugu and Aba with the grand finale set to hold in Onitsha.
Speaking at the media launch, Mr. Emmanuel Agu, Portfolio Manager, Mainstream and Stout, Nigerian Breweries Plc., described the initiative as one of the various ways the brand seeks to ensure that its consumers live a progressive life filled with opportunities, and are conversant with the iconic sound of their environment.
Sona Group, a diversified conglomerate with interest in alcoholic and non-alcoholic beverages, confectioneries, agro allied industries, among others said it decided to sell its interest in Sona Breweries to Nigerian Breweries Plc in 2010 due to strong market competition in the brewery segment.
The Group Managing Director, Sona Group of Industries, Ajai Musaddi, said that competition in the brewery industry between the leading brewery brands like Nigerian Breweries Plc, Guinness Nigeria Plc and others made his company have a rethink to divest from the industry.
As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands.
Nigerian Breweries Plc, the country’s leading brewer recently re-launched Goldberg Lager, one of its low cost brands as “Your Excellency” in a new credential campaign.
Life Continental Lager beer, a product of Nigerian Breweries Plc has moved its Progress Booster show to Owerri, the Imo State Capital, where 30 more entrepreneurs were rewarded with a total of N7.5m on its popular radio program, Life Progress Booster Show, a scheme designed to assist innovative businessmen and women in the Southeast of the country.
Life Continental Lager Beer, a product from the stables of Nigerian Breweries Plc has kicked-off the 2nd edition of its Progress Booster Show, where it rewards entrepreneurs who have compelling business ideas with funds to start or grow their businesses. The beer brand handed out N7.5m to 30 winners recently.
The Progress Booster Show is an entrepreneurial talent hunt and mentoring radio programme targeted at innovative businessmen and women in the South Eastern states.
Life Continental Lager, from the stables of Nigerian Breweries Plc has chosen award-winning highlife crooner, Flavour N’abania as brand ambassador for the leading South-East beer brand.
Life Continental beer has been for years the beer brand of choice for consumers from Eastern Nigeria. Nigerian Breweries said, that choosing Flavour as the brand ambassador further reinforces its commitment to the heritage, essence, connection and affinity with people of the South East.
Nigerian Breweries (NB) brand, Life Continental Lager Beer, has initiated an entrepreneur empowerment scheme valued at N12.5 million and called Progress Booster. The aim is to assist budding entrepreneurs in the South Eastern States.
The Marketing Manager, Lager and Stout, Mr. Emma Agu, while speaking with stakeholders (distributors, retailers and others) at the launch of the project in Onitsha recently, stated that Progress Booster was a radio inspired reality project meant to re-launch and reinvigorate the Life Continental brand in the greater South East market.
