Tag Archives: La Casera Company

Soft drinks industry likely to grow 15% in 2019 – La Casera MD

The Nigerian soft drinks industry is on a growth path after experiencing declines in the last few years, said Mr Chinedum Okereke, Managing Director of La Casera Company, one of the leading players in the sector.

Okereke disclosed this recently in a wide ranging interview with the media covering the performance of the sector and his company’s activities over the last year as well as projections through 2019.

La Casera Apple drink felicitates with Christians at Lent

The makers of La Casera Apple drink have congratulated Christians all over Nigeria who are currently observing the Lenten fast leading up to Easter celebrations.

The apple soft drink brand which is the flagship brand of The La Casera Company has urged Christian faithful to imbibe a healthy living habit through fruit consumption during this Lenten period, according to a statement from the firm.

It noted that using fruits to break during fasting helps to ensure the body got rehydrated quickly.

NUFBTE urges beverage firm not to engage expatriates

The National Union of Food, Beverage and Tobacco Employees (NUFBTE) President, Comrade Lateef Oyelekan, has advised the management of La Casera Company not to allow foreign workers take over positions that are meant for Nigerians.

The union boss gave the advice when the new Managing Director of The La Casera Company, Mr. Chinedum Okereke, visited NUFBTE executives in Lagos.

La Casera fetes with stakeholders

The La Casera Company has expressed its gratitude to its customers across the country for their consistency and loyalty to the brand.

This was communicated by the company to its stakeholders at an engagement forum it organised for them in Lagos recently.

Speaking at the event, the Managing Director of The La Casera Company, Mr Chinedum Okereke, stated that the forum was necessary to celebrate and connect more with brand loyalists through their feedbacks.

Customers who were present at the well-attended event stated their preference for the Apple variant of La Casera, which they said had more to offer at N100 than competing brands.

La Casera unveils ‘Full Option SKUs’ of famous Apple drink as it marks International Fruit Day

The La Casera Company (TLCC) has announced the launch of ‘Full Option SKUs’ of its famous apple drink. The soft drinks company said that the unveiling of different sizes of the same product is to ensure that everyone can enjoy premium apple at affordable prices.

According to the firm, the flagship brand (La Casera Apple drink) is now available in 35cl, 50cl and 60cl PET bottles.

Future looks bright for the beverage industry – La Casera MD

The La casera Company, one of the leading soft drinks companies in Nigeria sees a bright future for the industry.

Speaking recently with the media, the company’s Managing Director, Roland Ebelt described the recession as a telling experience, noting that an industry that was once growing at a rate of between 5% and 10% per year since the 1990s suddenly came to a screeching halt due to a drop in consumer spending caused by the recession.

He noted that the depreciation of the naira had a profound impact on his firm and the industry as a whole as prices of raw materials such as sugar, plastic and other ingredients skyrocketed leading to record losses for industry participants.

House panel pledges to continue soft drinks probe

Majority Leader of the Federal House of Representatives, Hon. Femi Gbajabiamila, has said that the National Assembly has power to carry out an investigation into a matter involving privately-run companies.

Speaking as the chairman of the House ad hoc Committee investigating the production and distribution of soft drinks manufactured by the Nigerian Bottling Company PLC (NBC), and other soft drinks sold in the country, Hon. Gbajabiamila stressed that it was equally erroneous to assume that the National Assembly would halt a probe because a party involved had taken the matter to court.

The New La Casera Apple Drink reigns supreme in the Apple CSD Market, says Roland Ebelt, MD, The La Casera Company

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.

La Casera relaunches its famous Apple drink

The La Casera Company, a leading soft drinks firm in the country has relaunched its eponymous Apple drink – La Casera Apple drink, a favourite among the youths.

The reintroduction of the brand received endorsements from the regulatory agencies including the National Agency for Food, Drug Administration and Control (NAFDAC), Standards Organisation of Nigeria (SON), as well as from the Manufacturers Association of Nigeria (MAN), distributors and consumers at the event which held at the Oriental Hotel, Victoria Island, Lagos on Friday.

La Casera gets high marks for maintaining high manufacturing standards

The National Agency for Food and Drug Administration and Control (NAFDAC) and its sister agencies on Friday gave commendations to La Casera Company, the soft drinks maker, for maintaining a high quality standard in the production of its beverages and also for being in compliance with the different regulatory agencies – National Agency for Food and Drug Administration and Control (NAFDAC), Manufacturers Association of Nigeria (MAN), and Standard Organisation of Nigeria (SON).