Tag Archives: La Casera Company

La Casera unveils ‘Full Option SKUs’ of famous Apple drink as it marks International Fruit Day

The La Casera Company (TLCC) has announced the launch of ‘Full Option SKUs’ of its famous apple drink. The soft drinks company said that the unveiling of different sizes of the same product is to ensure that everyone can enjoy premium apple at affordable prices.

According to the firm, the flagship brand (La Casera Apple drink) is now available in 35cl, 50cl and 60cl PET bottles.

Future looks bright for the beverage industry – La Casera MD

The La casera Company, one of the leading soft drinks companies in Nigeria sees a bright future for the industry.

Speaking recently with the media, the company’s Managing Director, Roland Ebelt described the recession as a telling experience, noting that an industry that was once growing at a rate of between 5% and 10% per year since the 1990s suddenly came to a screeching halt due to a drop in consumer spending caused by the recession.

He noted that the depreciation of the naira had a profound impact on his firm and the industry as a whole as prices of raw materials such as sugar, plastic and other ingredients skyrocketed leading to record losses for industry participants.

House panel pledges to continue soft drinks probe

Majority Leader of the Federal House of Representatives, Hon. Femi Gbajabiamila, has said that the National Assembly has power to carry out an investigation into a matter involving privately-run companies.

Speaking as the chairman of the House ad hoc Committee investigating the production and distribution of soft drinks manufactured by the Nigerian Bottling Company PLC (NBC), and other soft drinks sold in the country, Hon. Gbajabiamila stressed that it was equally erroneous to assume that the National Assembly would halt a probe because a party involved had taken the matter to court.

The New La Casera Apple Drink reigns supreme in the Apple CSD Market, says Roland Ebelt, MD, The La Casera Company

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.

La Casera relaunches its famous Apple drink

The La Casera Company, a leading soft drinks firm in the country has relaunched its eponymous Apple drink – La Casera Apple drink, a favourite among the youths.

The reintroduction of the brand received endorsements from the regulatory agencies including the National Agency for Food, Drug Administration and Control (NAFDAC), Standards Organisation of Nigeria (SON), as well as from the Manufacturers Association of Nigeria (MAN), distributors and consumers at the event which held at the Oriental Hotel, Victoria Island, Lagos on Friday.

La Casera gets high marks for maintaining high manufacturing standards

The National Agency for Food and Drug Administration and Control (NAFDAC) and its sister agencies on Friday gave commendations to La Casera Company, the soft drinks maker, for maintaining a high quality standard in the production of its beverages and also for being in compliance with the different regulatory agencies – National Agency for Food and Drug Administration and Control (NAFDAC), Manufacturers Association of Nigeria (MAN), and Standard Organisation of Nigeria (SON).

La Casera recalls 700 sacked workers, says union

The National Union of Food, Beverage and Tobacco Employees, (NUFBTE) on Friday said that La Casera Company has rehired the 700 workers it sacked in September.

The head of Education Department of NUFBTE, Mike Olarenwaju, confirmed the development to the News Agency of Nigeria (NAN) in Lagos.

Mr. Olarenwaju said the management of La Casera met with the union members to resolve the dispute and that the workers had been asked to start work.

La Casera defies court order, refuses to recall sacked workers

The La Casera Company has flaunted the courts order to recall 700 workers it sacked, one week after the National Industrial court ruled that the company should call back the sacked workers.

Mike Olanrewaju, Head of Education Department, National Union of Food, Beverage and Tobacco Employees (NUFBTE) confirmed this to the News Agency of Nigeria (NAN).

The company had dismissed 700 workers on September 14th based on what it described as an invasion of its premises by “hoodlums.”

Court bars La Casera from terminating worker’s employment over unionization

The Lagos Division of the National Industrial Court has granted an ex-parte injunction restraining the management of La Casera Soft drinks or anyone acting on their behalf from terminating the employment of its workers for wanting to join the National Union of Food, Beverage and Tobacco Employees (NUFBTE).