Johnnie Walker, the world’s best-selling Scotch whisky, in collaboration with HBO Game of Thrones unveiled the new White Walker.
At the launch event held at the FCA Showroom in Victoria Island Lagos, the winter-themed event treated celebrities, media influencers and fans of the hit show to an unprecedented immersive experience with a live orchestral performance of the GOT Theme song as arranged by Johnnie Walker.
Johnnie Walker, the famous Scotch whisky known by its top-hatted striding-man logo will be launching a female iteration of the iconic logo in the U.S. in March, named “Jane Walker.”
According to the brand’s owner, London-based Diageo, the idea is to appeal to more women and acknowledge a broader effort towards gender equality.
“Scotch as a category is seen as particularly intimidating by women,” said Stephanie Jacoby, vice president of Johnnie Walker.
Diageo is keeping mum on reports that it is planning to unveil a new Scotch whisky under the ‘Jane Walker’ name.
According to a report by US celebrity news site TMZ, the Johnnie Walker maker “filed paperwork in early January to trademark the name Jane Walker for alcoholic beverages except beer”. A spokesperson for Diageo would not comment on the story except to say “If and when we have more to say – we’ll let you know.”
Interbrand, the world’s biggest and most influential brand consultancy has released its 2016 Top Best 100 brands report. The list is a mixed bag of brands from a diverse set of industries with Apple and Google topping the list.
There were 11 global beverage brands in the top 100, starting with Coca-Cola, 3; Pepsi Cola, 23; Budweiser, 30; Nescafe, 36; Jack Daniel’s, 85; Sprite, 86; Heineken, 87; Corona Extra, 93; Johnnie Walker, 95; Smirnoff, 96; Moet & Chandon Champagne, 97.
Johnnie Walker, the iconic Scotch Whiskey brand from the stables of Diageo has launched a new campaign tagged, “Joy will take you further”.
The tagline encourages people to recognize and celebrate personal progress they make on their walk to success. Unlike the conventional wisdom that says success guarantees you happiness, this campaign says that happiness actually helps people achieve success.
