Johnnie Walker, the famous Scotch whisky known by its top-hatted striding-man logo will be launching a female iteration of the iconic logo in the U.S. in March, named “Jane Walker.”

According to the brand’s owner, London-based Diageo, the idea is to appeal to more women and acknowledge a broader effort towards gender equality.

“Scotch as a category is seen as particularly intimidating by women,” said Stephanie Jacoby, vice president of Johnnie Walker.

Diageo is keeping mum on reports that it is planning to unveil a new Scotch whisky under the ‘Jane Walker’ name.

According to a report by US celebrity news site TMZ, the Johnnie Walker maker “filed paperwork in early January to trademark the name Jane Walker for alcoholic beverages except beer”. A spokesperson for Diageo would not comment on the story except to say “If and when we have more to say – we’ll let you know.”