Beefeater London dry gin, the iconic brand from London, England is getting a new look to celebrate the city where it was founded. The brand which dates back to the 19th century is produced in South London and will now feature a hand-drawn map of the city to reflect how the gin continues to be made at its distillery in Kennington, South London.

The map will also capture iconic landmarks in the British capital. The new stylized bottle will also now feature a signature of the founder, James Burrough.

The update, which is as a result of consumer research in countries including Spain and the United States will be applied across all markets starting this month.