Tag Archives: Heineken

Heineken boosts its brand identity with launch of new Crown Cork

May 06, 2019   Editor   No comments

Heineken, the world’s premier international beer brand on Monday announced an innovation to boost its brand identity with an alluring all-green crown cork.

The Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, made the disclosure at a news conference in Lagos.

According to him, the innovation still has the great taste of Heineken in every bottle, the same quality and the same price.

“There is no fake Heineken in the market. Heineken is an international premium beer and associated with quality and thus, the need to take it to the next level.

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Former Barcelona captain Puyol wraps up his Nigeria Tour amid fanfare

April 20, 2019   Editor   No comments

The three-day UEFA Championship tour which brought former Barcelona defender Carles Puyol to Nigeria came to an end on Thursday, 18th with a lush party at the Cubana, Lagos.

The event attracted celebrities who came out to honour Puyol, the Spanish football icon and former captain of the Barcelona Football Club, who had been in Nigeria since the 16th for the coveted UEFA Champions League Tour presented by Heineken.

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Ex Barcelona great, Carles Puyol to tour Nigeria

April 03, 2019   Editor   No comments

Heineken has revealed that Spanish football legend and Champions League winner, Carles Puyol will be touring Nigeria as part of the UEFA Champions League Tour as presented by Heineken.

The UEFA Champions League Tour as presented by Heineken will see both the football legend and the iconic cup travel to various cities across the country between April 16th and 18th as part of Heineken’s commitment to delivering premium experiences to consumers and football lovers.

The tour will be a three-day experience that will feature exclusive encounters in Lagos and Uyo and an unmissable match to be played by select consumers and the Spanish superstar, Puyol.

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Heineken to provide UEFA Championship viewing experiences to consumers nationwide

March 07, 2019   Editor   No comments

Heineken one of the world’s leading premium beer brands has revealed that it will be delighting football fans across Nigeria with unique, premium viewing experiences for the rest of the UEFA Champions League Campaign, while also giving consumers an opportunity to watch the semi-finals and finals matches live in Europe.

The announcement of these exciting new plans by Heineken was made yesterday during one of the premium viewing experiences hosted at Farm City Lounge, Lekki, Lagos.

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‘You give her gonorrhea and you get HIV back’

March 26, 2018   Editor   1 Comment

Festus Odimegwu The former CEO of Heineken in Nigeria engaged sex workers to promote beer. The company benefited from its close relationship with the president. Excerpts from “Heineken in Africa”, a yet to be released book by Olivier van Beemen, a Dutch citizen, who takes a critical look on the business practices of the Dutch brewer in Africa, Odimegwu talks about his days and exploits at the helm of Nigerian Breweries Plc. The text was translated from Dutch to English using google traslate. Please pardon us for any lost translation.

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Heineken’s profits soar on zero-alcohol beer, warm European weather

July 31, 2017   Editor   No comments

Heineken N.V. on Monday reported a 49% profit growth in half-year, helped by its new zero-alcohol beer introduced in Europe in May and a warmer weather in Europe.

The company said that half-year profit to the end of June rose to €871m ($1.02bn), from €586m in the previous year.

“We delivered strong results in the half-year, with all four regions contributing positively to organic growth in volume, revenue and operating profit,” CEO Jean-Francois van Boxmeer said.

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Coca-Cola, Heineken, Lord’s Dry Gin shine at ADVAN Award

November 02, 2016   Editor   No comments

Beverage brands won big at the just concluded 2016 edition of the Advertisers Association of Nigeria Award (ADVAN) for Marketing Excellence.

While the top prize (Brand of the Year Award) went to Indomie Noodles, Coca-Cola was right behind in the second place in what was considered a closely contested race. Coke won six trophies at the annual event including first place in Digital/Social Media Marketing, Innovation and Experiential Marketing.

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Interbrand’s Top global beverage brands for 2016

October 09, 2016   Editor   No comments

Interbrand, the world’s biggest and most influential brand consultancy has released its 2016 Top Best 100 brands report. The list is a mixed bag of brands from a diverse set of industries with Apple and Google topping the list.

There were 11 global beverage brands in the top 100, starting with Coca-Cola, 3; Pepsi Cola, 23; Budweiser, 30; Nescafe, 36; Jack Daniel’s, 85; Sprite, 86; Heineken, 87; Corona Extra, 93; Johnnie Walker, 95; Smirnoff, 96; Moet & Chandon Champagne, 97.

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Heineken records higher growth in half-year despite currency pressure in emerging markets

August 01, 2016   Editor   No comments

Dutch brewer Heineken N.V. said on Monday that net profit fell 49% to €586m in the first-half of 2016, after removal of exceptional items. It added that if it hadn’t been for the exceptional items, net income would have been  €977m ($1.1bn), a 6.8% increase from last year’s €915m.

Heineken reported strong results in half-year as demand for its products in Asia and Western Europe offset weaknesses in Africa, Middle East and Eastern Europe.

Heineken’s Chief Executive Jean-Francois van Boxmeer said while the company had “performed well in volume, revenue and profits,” the downside had been its “subdued performance in Africa and the Middle East.”

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World’s Top 10 Beer Brands

June 18, 2016   Editor   No comments

Millward Brown/WPP is out with its BrandZ World’s Top 10 beer brands for 2016.

Not surprisingly, seven out of the top ten brands are owned by either AB InBev or SABMiller, soon to be a combined company.

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