Tag Archives: Gulder

Nigerian Breweries’ brands take home Gold Quality Awards at the 58th Monde Selection Awards

June 11, 2019   Editor   1 Comment

Three brands from the stable of Nigerian Breweries Plc were awarded Gold prizes recently by the prestigious Monde Selection Awards.

The 58th edition of the award ceremony which took place on June 3rd in Rome, Italy were conferred on Gulder, Goldberg and Star Lager respectively. This year, more than 1,000 companies from 90 countries presented no less than 3,000 products to Monde Selection juries. Each product was evaluated individually to establish its global quality profile and grant the product the quality award it deserves.

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Gulder seeks new narrative with “Own Your Journey” tagline

January 29, 2019   Editor   1 Comment

Gulder, a Premium beer brand from the portfolio of Nigerian Breweries Plc has announced a new brand positioning going into 2019.

Revered for being the Ultimate beer, and known for its sleek golden brown bottle with the iconic helmet, Gulder will now be extending its market penetration by redefining the brand to Nigerians, urging them to own their journey.

The “Own Your Journey” phrase has just been introduced as the beer brand’s tagline, as Gulder seeks to alter its messaging to reflect its current brand position and craft a better narrative that can connect with its target audience.

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Gulder Lager gets a fresh new label makeover

May 14, 2018   Editor   1 Comment

Gulder Lager beer, a premium brand from the stables of Nigerian Breweries Plc has extended its market penetration with the unveiling of its new look. The unveiling was a culmination of several weeks of social media campaigns which kept consumers guessing for weeks. #LiveYourUltimate #LookForward

Since its first unique launch in 1970 as Nigeria’s first lager brand packaged in a brown bottle (trademark uniqueness that set it apart from all other beer brands in the market), Gulder has blazed the innovative trail, achieving milestones in the process.

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Gulder launches National Consumer Promo, with offer of a new car

September 25, 2015   Editor   2 Comments

Gulder, a premium lager beer from the stables of Nigerian Breweries Plc has launched the 2015 Edition of Gulder National Consumer Promotion.

As with any promo, the objective is to raise awareness of the product to consumers with the hope to sell more products, in this case, Gulder Lager Beer.

What does the consumer get in return? The consumer has an opportunity to win a brand new Hyundai Elantra sedan, among other prices.

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Nigerian Breweries unveil world’s largest Gulder Promo poster amid fanfare

August 31, 2015   Editor   2 Comments

Nigerian Breweries Plc, makers of Gulder, the Ultimate Lager beer on Monday, August 24, 2015, unveiled the world’s largest Gulder promotion poster amid fanfare, pomp and pageantry at the Samuel Okpara Square in Enugu, Enugu State.

The program started with a cultural display by a group before the Managing Director of Nigerian Breweries, Mr. Nicolaas Vervelde kicked off the event.

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