Diageo, the world’s largest spirit company is scrambling to reinvent itself as its famous Guinness Stout faces opposition in a largely Muslim Indonesia. The government placed a ban on alcohol sales in mini-markets and convenience stores in April. To counter the ban, the company launched a new alcohol-free Guinness made exclusively for Indonesia, Southeast Asia’s largest market.

Recent tide towards conservatism in Indonesia, a majority Muslim country and concerns about underage drinking caused the government to ban sales of alcohol in certain stores.