Tag Archives: Grand Oak Limited

Grand Oak CEO, Odesile, to step down

Aare Fatai Odesile, the CEO of Grand Oak Limited is to step down from his post effective end of September.

His resignation comes after 27 years of meritorious service at the Nigerian Distilleries Limited (NDL) and Grand Oak Limited (GOL), two indigenous spirits firms owned by the Lexcel Group of Companies.

Odesile started his career with the Lexcel Group as a Quality Control/Production Officer with NDL in 1992 and rose through the ranks to the position of Managing Director/CEO of Grand Oak Limited, the marketing arm of Nigerian Distilleries Limited in 2016.

“Adulteration is killing distilleries business,” says MD, Grand Oak Limited

The Managing Director of Grand Oak Limited, a marketing wines and spirits firm, Aare Fatai Odesile, has said that the spirits industry is being harmed by adulteration.

In a recent interview with the Marketing Edge Magazine, Odesile said that individuals are able to adulterate spirit brands due to the low barrier entry in the distillery sector.

Explaining further, he said that because recycled bottle business has become a booming business today, it makes it easy for some people “to sit at the corner of their houses, manually apply cork, used label and package fake gin and masquerade it as the original.”

9ja Café Rhum makes its debut in the Nigerian market

Grand Oak Limited, a leading marketer of alcoholic spirits and non-alcoholic brands have rolled out 9ja Café Rhum, its newest brand into the Nigerian market.

According to the brand handlers, 9ja Café Rhum is proudly Nigerian liquor made from 100% handpicked coffee beans, sucrose and matured rum for Nigerians. The driving philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are.

The new drink was unveiled recently at the ongoing International Tradefair, at the Tafawa Balewa Square, Lagos and was attended by key distributors across the country, newsmen, customers and other stakeholders.

Coca-Cola, Heineken, Lord’s Dry Gin shine at ADVAN Award

Beverage brands won big at the just concluded 2016 edition of the Advertisers Association of Nigeria Award (ADVAN) for Marketing Excellence.

While the top prize (Brand of the Year Award) went to Indomie Noodles, Coca-Cola was right behind in the second place in what was considered a closely contested race. Coke won six trophies at the annual event including first place in Digital/Social Media Marketing, Innovation and Experiential Marketing.

Grand Oak fetes with Distributors as Lord’s Dry Gin gets a Makeover

Grand Oak Limited, a marketing and distribution company in the wines and spirits sector and a subsidiary of the Lexcel Group has re-launched one of its top brands, Lord’s Dry Gin.

The unveiling was at the company’s 2016 Distributor’s Conference, held recently at the Golden Tulip Hotel, Festac, Lagos.

The re-branded Lord’s Gin comes in a new bottle and more stylish packaging fit for consumers with a distinctive taste and classy style.

BM Whisky bonds with Polo Club

BM Whisky, a premium whisky brand from the stable of Grand Oak Limited, a leader in the wine and spirits market in Nigeria has partnered with Lagos Polo Club to add spectacle to its Sticks and Balls tournament.

The tournament which was scheduled to hold on Saturday, November 7, had to be postponed due to the heavy downpour the previous day, which made the polo pitch in Ikoyi soggy and unsafe for the match.