Tag Archives: Franco Maria Maggi

Heineken introduces limited edition world labels in Nigeria

June 24, 2018   Editor   No comments

Heineken brand, the world’s most international premium lager beer has launched a limited edition world label in the Nigerian market. The initiative which is billed to run from June 2018 to 31st August 2018 is meant to celebrate the brand’s presence in 192 countries.

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Phyno becomes new Brand Ambassador for Life Lager

June 04, 2018   Editor   No comments

Phyno has signed to become the new brand ambassador for Life Continental Lager beer.

The music crooner joins Flavour N’abania as brand ambassadors for the beer produced by Nigerian Breweries Plc.

The deal which was signed on 31st May 2018 at the brewer’s corporate headquarters in Lagos will see the new brand ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

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Nigerian Breweries, NFF to sign Super Eagles sponsorship deal

February 02, 2018   Editor   No comments

Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.

The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.

Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.

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“33” Export Lager unveils ‘City of Friends’ campaign as it seeks to deepen bond with consumers

June 21, 2017   Editor   1 Comment

“33″ Export Lager Beer, the premium beer brand from the stables of Nigerian Breweries Plc (“NB”), a Heineken company has unveiled yet another initiative called ‘City of Friends’ at the Sheraton Hotel, Ikeja, Lagos. The event is a three-day long celebration that would feature some of Nigeria’s top entertainers.

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Star Lager adds FC Barcelona to its line-up of European football club partners

March 04, 2017   Editor   No comments

Star Lager, one of Nigeria’s leading beer brands from the stables of Nigerian Breweries Plc, has added Spanish football club FC Barcelona to its roster of European football club partners as it tries to deepen customer engagement in Nigeria among football lovers.

In a press briefing at Camp Nou, Barcelona, the beer brand announced the partnership, becoming the club’s “Official Beer Partner” or “Official Supporter” in Nigeria.

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Marriage of football and beer as Star Lager becomes first official beer sponsor of NPFL

August 26, 2016   Editor   No comments

Star Lager beer, Nigeria’s leading beer brand from the stables of Nigerian Breweries Plc, yesterday announced a partnership with the Nigerian Professional Football League (NPFL), to become the first official beer sponsor of the NPFL.

The event brought together stakeholders in the Nigerian football industry to celebrate a milestone in the country’s football history.

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Walter Drenth moves on from Nigerian Breweries Plc; replaced by Franco Maria Maggi

September 10, 2015   Editor   No comments

Walter Drenth, Marketing Director at Nigeria Breweries Plc has left his position and has been replaced by Franco Maria Maggi.

Before taking up his current position, Mr. Maggi was the Director of Marca Heineken Bohemia xx Stron from November 2012 to August 2015. He started his career as a Trainee in Heineken, Netherlands in November 2001 and rose to the rank of Heineken Branch Director in October 2010. He has been a director at Nigerian Breweries Plc since early this month, just before assuming his current post.

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