Lagosians came out in droves of excitement on Saturday to celebrate the arrival of the FIFA World Cup Trophy in the city and get a view of the coveted World Cup.
The Trophy which arrived Nigeria on Wednesday, courtesy of Coca-Cola, and was received by President Muhammadu Buhari in Abuja, after which it continued on the second leg of its two-city tour of Nigeria, landing in Lagos on Friday.
The much anticipated FIFA World Cup Trophy Tour arrived in Nigeria on Wednesday, with a first stop in Abuja, Nigeria’s capital and was received by the President, Muhammadu Buhari at the Presidential Villa. Also present at the welcoming ceremony were other stakeholders such as the President of the Nigeria Football Federation (NFF), Amaju Pinnick, Minister of Sports, Solomon Dalung, officials of the Coca-Cola Company including the Managing Director of Coca-Cola Nigeria Limited, Bhupendra Suri and his counterpart and Managing Director at the Nigerian Bottling Company (NBC), Georgios Polymenakos.
Nigerian Breweries Plc, makers of Star Lager and Amstel Malta among others have officially signed a partnership deal with the Nigerian Football Federation (NFF).
The deal which was signed on Friday in Lagos is for five years and worth N2.2bn. In addition, it would see Star Lager become the official alcoholic drink of the Super Eagles, while Amstel Malta, the official malt drink of the NFF and the National teams including to this year’s FIFA World Cup – bound Super Eagles.
Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.
The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.
Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.
FIFA World Cup Trophy Tour by Coca-Cola flagged-off on Monday with an official launch ceremony in London, with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to send the FIFA World Cup Trophy on its worldwide journey.
