Coca-Cola Energy drink is set to make its debut in the UK in April as the soft drinks giant tries to appeal to younger demographics and diversify away from its namesake soda.
The Energy drink being rolled out will have two variants – with and without sugar.
Jon Woods, general manager of Coca-Cola Great Britain and Ireland, says: “Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions and Coca-Cola Energy is the latest example of that.
Zambian authorities have pulled an energy drink that they say contains Viagra from store shelves following test results from the country’s medicine regulator.
The drink, Natural Power SX High Energy Drink, which comes in 500ml cans and manufactured by Revin Zambia Limited, a local beverage producer is said to contain Sildenafil Citrate, a medication used to treat erectile dysfunction in men and pulmonary arterial hypertension and should never be taken without a prescription.
The drink which is said to be very popular among Zambian men is also exported to neigbouring countries – Uganda, Zimbabwe, Malawi and South Africa.
CWAY Foods and Beverages Nigeria Limited, the company best known for its fruit-based milk drinks said it has entered the energy drinks market with the launch of MACA energy drink.
According to the company, MACA energy drink is caffeine-free with, MACA extracts.
The company added that its primary target market are busy professionals, athletes, students of higher institutions, travelers, fun lovers, and more, as it helps to boost physical and mental activities.
Mamba Energy drink, one of Nigeria’s fastest growing energy drink brands has officially been launched into the Nigerian market. The unveiling comes about two years after the premium energy drink brand first entered the market.
The official unveiling of Mamba Energy drink, which took place on Tuesday June 20, 2018, was done amidst pomp and fanfare, as it signaled the commencement of a series of marketing and promotional activities to aggressively position the brand as a leading energy drink in Nigeria in the next one year.
Rite Foods Limited, a new player in the Food and Beverage sector with such brands as Bigi Cola, Bigi Orange, Fearless Energy drinks, among others held its very first distributors and trade partners award on 26 April 2018 in Oregun, Ikeja, Lagos.
The forum, themed the 1st National Consumer Forum for Beverage, was a platform for the company to appreciate its loyal customers for their patronage over the last 10 years.
The Standards Organisation of Nigeria (SON) has stressed the need for Nigeria to generate her own data on Benzene level in soft drinks in order to arrive at the safe maximum level of benzoic acid or opt for alternative preservatives.
Mr. Osita Aboloma, the Director General of Standards Organisation of Nigeria (SON), stated this at the Technical Committee meeting on water, alcoholic and non-alcoholic drinks held in Abuja.
Anheuser-Busch InBev on Thursday announced the acquisition of Hiball Inc – an energy drinks company based in San Francisco, California. The terms of the deal were not disclosed.
Hiball was founded in 2005 and makes a line of energy drinks with ingredients such as guarana and ginseng, as well as Alta Palla, a line of sparkling juices.
AB InBev said it plans to deliver Hiball products to new markets, while preserving their culture and brand identities.
Saudi Arabia has announced that it will place a 50% levy on sweetened beverages such as soft drinks and a 100% tax on energy drinks and cigarettes as it looks to boost revenue amid falling oil prices.
The new taxes were first proposed by the Gulf Cooperation Council (GCC) last December, but Saudi Arabia recently signed the agreement.
The country said that the increases are part of an “excise tax on harmful products”. The taxes will come into effect in April 2017.
Global Sports and Energy drinks market is forecasted to grow at a Compound Annual Growth Rate (CAGR) of 11.19% and 9.97% in volume from 2015 – 2019, according to a new report by Technavio.
The growth drivers in this segment is the use of natural ingredients in new products as health concerns associated with consumption of energy drinks are prompting manufacturers to re-invent and address the issues.
