Tag Archives: Echefula-“Never Forget Your Identity”

Hero Lager launches Echefula – “never forget your identity” campaign

Hero Lager, from the stable of International Breweries Plc, has launched a unique campaign called Echefula-“Never Forget Your Identity”.

The awareness seeks to connect the brand at a deeper level with the people that have welcomed and accepted it as part of their culture while also reminding consumers to be proud of their heritage, identity, and to celebrate their culture and embrace their traditions.