Italy-based Gruppo Campari said it has signed an agreement to buy cognac brand Bisquit from South Africa’s Distell Group for €52.5m ($62m).
Commenting on the acquisition, Campari CEO Bob Kunze-Concewitz said, “We are very pleased to have acquired Bisquit Cognac, as it gives us the opportunity to expand our offering into the premium and growing cognac category.”
Ever wanted to buy spirits from a store but you’re not sure which one to buy? Are you in the business of marketing spirits but you’re still learning the differences in types. Because many of the spirit brands in the market today are imported and not native to our land, it is easy for the consumer to get lost by the names and the differences in types. What’s the difference between whisky, gin, brandy, vodka, etc? We are going to provide answers to these questions in this post.
