Tag Archives: Chivita 100%

Chivita and Sugar Control Foundation partner to promote health and wellness

June 29, 2018   Editor   No comments

Chivita, a brand of CHI Limited, has partnered with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100% fruit juice.

At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Ademola Adesoye said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign.

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Chivita’s ‘no-added sugar’ gets high marks from Nutritionist

May 26, 2018   Editor   No comments

The National Publicity Secretary of the Nutrition Society of Nigeria, Mr. Olusola Malomo, has commended the standards of Chivita 100% fruit juice, the flagship brand of Chi Limited, and its commitment to ‘no-added sugar’ process, describing it as a healthy substitute for raw fruits.

He made the statement while leading a discussion at a media session held in Lagos.

“100% juice is made from the flesh of fresh fruit or from whole fruit, depending on the type used. It is not permitted to add sugar, sweeteners, preservatives, flavouring or colourings to fruit juices. Chivita 100% complies with these requirements as articulated by its production and packaging process,” he said.

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CHI launches affordable handy Packs for Consumers

November 16, 2015   Editor   1 Comment

CHI Limited, makers of Chivita range of fruit juices have introduced a new handy Can Pack of their various juices into the market.

According to the Managing Director, CHI Limited, Deepanjan Roy, “the new and attractive 315ml can pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, handy and On-the-Go Can packs would ensure that our consumers continue to get the same refreshing taste and nourishment”.

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Chi launches ‘Chivita 100% or nothing’ campaign

August 27, 2015   Editor   No comments

Chi Limited, makers of fruit juices and dairy beverages has unveiled a new marketing campaign tagged, ‘Chivita 100% or nothing else.’ The purpose is to reinforce its flagship’s brand proposition and strengthen the credential of the brand in the marketplace.

The new campaign is being deployed through Television, Digital, Out of Home, and Consumer Activation and Point-of-Sales initiatives. Chi wants to convey the brand’s commitment to quality and excellence.

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