Budweiser, a premium brand of International Breweries Plc, a proud member of the AB InBev family has concluded plans to sponsor top-performing sales staff and distributors to watch select European Premier League matches as a way of rewarding and appreciating them for their hard work and commitment.
The company is rewarding a total of 54 persons for their performance in the recent financial year and to encourage them to do better.
Budweiser, the premium beer brand from Anheuser-Busch InBev (AB InBev) has announced it will be launching a global campaign as it enters into a multi-year partnership with two of the world’s biggest soccer leagues, Premier League and LaLiga.
According to Chief Marketing Officer of AB InBev, Pedro Earp, “As the world’s most valuable beer brand, we will launch a global ‘Be a King’campaign in conjunction with these partnerships. This campaign will inspire fans around the world by bringing them closer to the kings of the game.
AB InBev has again dominated the Top 25 Beer brand list as the World’s Most Valuable Beer Brands, with Budweiser emerging as the global new King of Beers for the first time.
According to Brand Finance, the authors of the report, Budweiser surpassed its lighter cousin, Bud Light to emerge as the top brand, with 6% brand value growth to $7.5bn, thanks in part to the immense success of its global sponsorship campaign of the 2018 FIFA World Cup.
Budweiser Nigeria, a brand of International Breweries plc will be celebrating Nigeria’s Russia 2018 World Cup outing with the most daring offer. As part of its global campaign “Light Up the FIFA World Cup,” the brand is challenging the national team to make it to the world-cup quarter finals and the drinks would be on the house. Every Nigerian gets a free beer.
To be a part of this excitement, fans are asked to go to Budweiser Nigeria’s Twitter page @BudweiserNG and visit www.freebudforeverynigerian.com. Once on the site, you can register to get your unique QR code for redeeming your free beer at any Spar outlet nationwide.
Budweiser, a brand from the stables of International Breweries Plc, a subsidiary of Anheuser-Busch InBev, the Official Beer of the 2018 FIFA World Cup, on Tuesday launched its new global campaign “Light Up the FIFA World Cup.”
The major highlights of the campaign feature drones delivering bottles of cold Budweiser to fans across the world in what the company refers to as “the largest beer delivery to date”.
Interbrand, the world’s biggest and most influential brand consultancy has released its 2016 Top Best 100 brands report. The list is a mixed bag of brands from a diverse set of industries with Apple and Google topping the list.
There were 11 global beverage brands in the top 100, starting with Coca-Cola, 3; Pepsi Cola, 23; Budweiser, 30; Nescafe, 36; Jack Daniel’s, 85; Sprite, 86; Heineken, 87; Corona Extra, 93; Johnnie Walker, 95; Smirnoff, 96; Moet & Chandon Champagne, 97.
