Asahi Group Holdings, Japan’s largest brewer which bid and eventually bought some of SABMiller’s European brands (Peroni, Grolsch and London’s Meantime) on sale from AB InBev in February may yet be itching to buy more of SABMiller’s remaining brands in eastern Europe.
According to a report in the Sunday Times of London, the Japanese brewer is mulling a $7.3bn bid for SABMiller’s central and eastern European assets, including Pilsner Urquell.
Anheuser-Busch InBev has agreed to Asahi Group Holding’s offer to buy European brands, Peroni, Grolsch and Meantime for €2.55bn ($2.9bn), clearing another hurdle to win over European competition regulators in its efforts to acquire SABMiller.
Asahi Group Holdings, a Japanese brewer has offered to acquire SABMiller’s Peroni, Grolsch and Meantime brands, in a deal valued at $2.9bn.
AB InBev has been looking to dispose of the brands since taking over SABMiller, in a bid to address competition concerns European regulators may have about the merger.
XLR8 has been chosen by Guinness Nigeria Plc to oversee its Corporate brand. The appointment follows an extensive selection process that included an open pitch for credentials presentations followed by panel discussions.
According to the Corporate Relations Director, Mr. Sesan Sobowale, “Throughout the selection process, we were impressed by XLR8’s industry and market knowledge and we feel confident that the organisation possesses the wherewithal to add value and provide support as we partner to achieve our business objectives.”
Giant Beverages Limited, a Lagos based company and a new entrant in the beverage industry has just unveiled Valmont, super-premium bottled water brand.
The company is of the resolve that Nigerian brands join the league of internationally renowned brands. Ayo Afolabi, General Manager of the company said that a brand is a mark of quality which is a key characteristic of the company.
He added that Valmont is produced to attain a super-premium brand status in taste, look and feel. “Our water is produced to the best of international standards. It goes through our ultra-purification processes without being exposed to air until it enters our unique bottles, thus preserving its freshness and purity. It is called Valmont for its strong, rich, luxurious and sophisticated background.
