Tag Archives: Brand extension

NB extends its ‘Star’ brand with the launch of ‘Star Triple X’

As competition heats up in the beer segment of the alcohol beverage market, Nigerian Breweries has unveiled a brand extension of its flagship beer, Star. The new beer is called ‘Star Triple X’.

Star Triple X is the result of a painstaking research embarked upon by Star lager beer; which had the brand asking consumers what more it could do for them. Consumers echoed that they wanted “extra”. Star “listened” and then responded with Star Triple X.