AB InBev announced on Friday the sale of its Australian business unit, Carlton & United Breweries to Japanese brewer, Asahi for US$11.3bn.
The sale follows AB InBev’s failed Initial Public Offering (IPO) of its Asian business unit, Budweiser Brewing Co APAC due to weak investor demand.
Dutch brewer, Heineken unveiled its newest creation on Friday in Australia. The new brand named “Heineken 3” is a premium mid-strength extension of its famous brand with lower calories and carbs.
“Heineken 3 has only 86 calories per bottle, 5g carbs and 3.3 per cent ABV so consumers no longer have to compromise on taste and premium experience when choosing a lower calorie beer,” the company said.
It would be the first product launched by the company in 20 years. Heineken is spending AUS$6 million in a marketing blitz to get people to drink the brew.
